Level 1 · Module 1.1 — Understanding Content Writing (Workbook)

Level 1 · Beginner — Foundations of Content Writing

Module 1.1: Understanding content writing, copywriting, blog writing, and magazine writing — plus purpose, formats, SOP, and a hands-on draft assignment.

45–60 mins Beginner Workbook

Module Progress

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Learning Objectives

  • Differentiate content writing, copywriting, blog writing, and magazine writing.
  • State the **purpose** of a piece (inform, educate, entertain, persuade).
  • Recognize common content types (blog post, guest article, website page, magazine feature).
  • Apply the SOP checklist and produce a 300-word draft.
Backlinko +1
Format writing like Backlinko: short paragraphs, strong sub-heads, and actionable steps. Aim for clarity over jargon.
Quick Tip
Keep your **purpose** visible as you write. If a sentence doesn’t serve the purpose, cut or rewrite it.

What’s the Difference?

Type Main Goal Typical Length Example Purpose Tag
Content Writing Inform, educate, engage 300–2,000 words How-to guide / explainer Inform/Educate
Copywriting Persuade & convert Short to medium Ad, landing-page copy Persuade
Blog Writing Teach, share, build audience 800–3,000+ words How-to, listicle, POV Educate
Magazine Writing Narrative depth & entertainment 1,000–5,000 words Feature story / profile Entertain

Define Your Purpose

Write in your own words: “My purpose is to ___ (inform/educate/entertain/persuade) a reader who ___ (characteristics).”

SOP / Checklist

Examples Log (3)

Timebox: 10 minutes to collect examples. Don’t overthink—skim for structure.

Assignment — 300-Word Draft

Rules: Clear title · Follow your outline · Backlinko-style formatting (short paragraphs, bold/clear sub-heads, actionable tips).

Word count: 0Target: 300 ± 10%

Reflection

  • What was hardest about choosing your purpose?
  • Did your tone match your intent (inform, educate, entertain, persuade)?
  • What will you change in the next draft?

Rubric (Quick Self-Check)

Clarity: Plain language, strong headings, logical flow.
Purpose Fit: Every section serves the declared purpose.
Actionability: Concrete steps, examples, or takeaways.
Watch-outs: Fluff, jargon, and walls of text. Cut anything that doesn’t move the reader forward.
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