How To Use Instagram And Facebook Together For Earning Money (Including Less Known Methods)

Table of Contents

1. Introduction
2. Why Use Instagram and Facebook Together?
3. Setting Up a Solid Foundation
4. Creating Highly Engaging Content
5. Building Your Audience
6. Monetization Strategies
7. Lesser-Known Methods
8. Long-Term Tips for Growth
9. Conclusion

Introduction (Short Overview of What You’ll Learn)

Welcome! Have you ever wondered how some people effortlessly cash in on their social media presence? You probably see posts where creators appear to earn a living from brand deals and affiliate links, especially on Instagram and Facebook. It’s not just a myth. In fact, over 71% of small businesses in the United States claim they gained new customers via social media. With billions of active monthly users across both platforms, the opportunities are massive.

In this blog post, you’ll learn how to combine the power of Instagram and Facebook for earning money, as well as less-known methods that can give you an edge. Think of this as your personal “social media guide monetization” blueprint—complete with tips, strategies, and even some hidden gems most influencers won’t tell you. You’ll discover how to set up a solid foundation, create engaging content, grow your audience, and monetize effectively. We’ll also explore advanced and less-common techniques for leveraging groups, events, and more.

So, if you’re ready to dive in and truly transform your social media hustle, keep reading. By the end, you’ll have a road map that ties Instagram and Facebook together in a way that maximizes your earning potential.

Why Use Instagram and Facebook Together?

Before jumping into the social media guide monetization tactics, you might wonder why you should focus on both Instagram and Facebook simultaneously. The simple answer is reach. Instagram skews toward younger demographics, favoring visual storytelling and short-form videos (like Reels). Facebook, on the other hand, covers a wider age range and offers features like Facebook Groups, Marketplace, and Live Events. When you tap into both platforms:

1. Diversified Audience: You reach different age groups, geographic locations, and interests.
2. Cross-Promotion: You can funnel followers from one platform to another (e.g., Instagram Stories can lead followers to a Facebook event).
3. Monetization Variety: Some features for earning (such as Reels ads vs. Facebook Ad Breaks in videos) offer different revenue models.

Combining them essentially doubles or even triples your earning potential—and that’s not an exaggeration. Think of this synergy as a strategic move to scale up quickly instead of limiting yourself to one audience pool. Plus, your brand presence will become more recognizable when people see you on multiple platforms.

Setting Up a Solid Foundation

So you’re ready to start. The key first step is optimizing your profiles on both Instagram and Facebook. Often, people overlook this but remember: your profile is your storefront. If it’s disorganized or lacking clarity, potential collaborators or customers may bounce right off.

1. Profile Consistency

Make sure your Instagram handle and Facebook Page name mirror each other or are closely related. Consistency fosters brand recognition. You should also use the same profile picture (logo or personal photo) to make it easier for people to find you on both platforms.

2. Bio/Description

Use bold statements to catch attention. For instance, you might write something like: “Empowering small businesses to grow—ask me how!” This short line should reflect your niche or what you offer.

– On Instagram, keep it concise with relevant emojis or line breaks for readability.

– On Facebook, go more in-depth in your About section. Include links to your website or lead magnets.

3. Link in Bio

If you have a personal website or a service you’re promoting, your bio link is prime real estate. Direct people toward your main offer—this is one of the earliest steps in social media guide monetization because you’re funneling potential leads from your profile to your money-maker.

4. Page Optimization

On Facebook, set up a Business Page rather than using a personal account. This way, you can access features like ads, analytics, and scheduling tools. Categorize your Page properly so Facebook knows what your business is about and can recommend it to the right audience.

Creating Highly Engaging Content

Content is king, queen, and everything in between when it comes to social media guide monetization. You want people not just to like and share your posts, but also to trust your expertise or brand. Engagement is the name of the game—the higher the engagement, the better your chances of earning money through brand deals, affiliate programs, or direct sales.

Photos and Videos

• Instagram: Use visually appealing photos with clear focal points. Try short videos or Reels because the algorithm favors them. Keep them entertaining or educational.
• Facebook: Mix images and text-based posts. Consider uploading videos directly to Facebook for better reach. Live videos often get higher engagement because people can comment and interact in real time.

Storytelling Approach

Don’t just post a random photo of a product. Share its backstory, how you discovered it, or how it solves a particular pain point. This type of storytelling resonates with readers on a personal level, boosting your engagement significantly.

Post Frequency

You don’t have to post a million times a day. Focus on quality over quantity. Consistency is more important than frequency. If you can manage only three posts a week on each platform, that’s totally fine—just ensure they’re high-quality and timely.

Cross-Promotion Example

An effective approach to tying Instagram and Facebook together is cross-promotion. For example, you could share a teaser photo on Instagram with a call-to-action: “Check out my Facebook Page for a detailed review!” On Facebook, you can post a short summary and embed a link to your Instagram Reel or IGTV for the full story. This back-and-forth method encourages your followers on one platform to connect with you on the other.

Building Your Audience

The next big piece of your social media guide monetization puzzle is audience building. No audience = no monetization. It’s as simple as that. But don’t be intimidated; with the right tactics, growing an audience is completely doable.

1. Using Hashtags and Groups

• Instagram Hashtags: Research popular but relevant hashtags. For example, if you’re a fitness coach, hashtags like #FitLife, #HomeWorkout can work. Make sure you also use some niche hashtags like #Over40Fitness or #FitMoms.
• Facebook Groups: Join niche-specific groups or create your own. If you build a Facebook Group where you offer free tips, you can later promote products or services to a highly engaged community.

2. Engaging with Other Creators

Comment on other influencers’ posts, participate in discussions, or do shoutout-for-shoutout collabs. This can drive their fans to your profile. The more you engage with others, the more they’ll notice you.

3. Paid Ads and Promotions

If you have some budget, paid ads on Instagram or Facebook can accelerate growth. Target specific demographics and interests that match your niche. A good tip is to start with a small budget to test the waters.

4. Collaborations

• Guest Live Streams: Appear on someone else’s Facebook Live or Instagram Live. This exposes you to their entire audience.
• Story Takeovers: Take over each other’s Instagram Stories for a day. It’s a fun way to cross-pollinate audiences.

5. Consistent Engagement with Your Own Audience

Respond to every comment and DM you can. Show your followers that you value them. This is how you turn casual viewers into loyal fans who will eventually support your monetization efforts.

Monetization Strategies

This is where the real fun begins! You’ve laid the groundwork—your profiles are optimized, and you’re slowly building an engaged audience. Now, how do you turn that engagement into income?

1. Sponsored Posts and Brand Partnerships

• Instagram: Once you have a decent following (even micro-influencers with 1k–10k followers can earn!), brands may pay you for sponsored posts. Ensure the brand aligns with your niche and audience.
• Facebook: Paid partnerships can also happen on Facebook, although it often hinges on your page’s engagement.

Pro Tip: When negotiating rates, consider your engagement metrics (likes, comments, shares) as well as your follower count.

2. Affiliate Marketing

This is one of the easiest ways to dip your toes into social media guide monetization. You promote a product link and earn a commission for each sale. Make sure the product is relevant to your audience to maintain trust.

3. Digital Products

• E-Books or Courses: If you’re knowledgeable in a niche, create digital products. For instance, if you’re a photographer, you could sell an e-book on “Smartphone Photography Secrets.”
• Workshops: Host paid workshops or webinars via Facebook Events. This way, you can collect payment and teach a live class.

4. Physical Products or Merchandise

If you have a personal brand with a loyal following, consider selling merchandise like T-shirts, mugs, or custom items. You can set up a small shop on Facebook Marketplace or link to an external store in your Instagram bio.

5. Facebook Ad Breaks and In-Stream Ads

For video creators, Facebook allows you to monetize longer videos with in-stream ads (once you meet certain criteria, like 10,000 Page followers and 30,000 1-minute views on videos that are at least 3 minutes long).

Lesser-Known Methods

Now let’s get into the lesser-known ways to boost your social media guide monetization efforts. These methods often go under the radar but can be incredibly lucrative if executed well.

1. Facebook Subscription Groups or Fan Subscriptions

You can create a paid subscription group, where members pay a monthly fee for exclusive content or community access. This is ideal if you’re an expert in a particular niche—people are willing to pay for in-depth tutorials, Q&A sessions, or premium resources.

2. Instagram Close Friends Paywall

Instagram allows you to segment your followers via the Close Friends feature for Stories. You can charge a small fee (e.g., a Patreon-style monthly subscription) for people who want exclusive behind-the-scenes content or personal coaching sessions. It’s an informal approach, but it can work if you maintain authenticity and deliver real value.

3. Offering Social Media Management Services

You’d be surprised how many small businesses are clueless about social media. If you’ve got a handle on Instagram and Facebook, you can offer services like post scheduling, content creation, and engagement strategies. The income potential here is huge, especially if you manage multiple accounts.

4. Collaboration on Facebook Events

Not many people know this, but you can collaborate on ticketed Facebook Events. If you have a partner or another influencer, you can create a paid online event—like a workshop or a virtual summit—and split the profits. This method can be highly profitable if you market it right.

5. Sell Shoutouts or Mentions

Micro-influencers can earn by giving shoutouts to small businesses or local brands. This might be more common on Instagram, but you can also integrate shoutouts in your Facebook posts, especially if you’re part of local community groups.

Long-Term Tips for Growth

Building a stable income through social media guide monetization is not just about one-off deals. You want consistency and sustainability. Here are some advanced tips:

1. Analyze Insights and Analytics

Both platforms offer analytics that show you who your audience is, when they’re active, and which content performs best. Use these insights to refine your strategy. If you see that Reels do better than static images on Instagram, double down on Reels.

2. Diversify Revenue Streams

Don’t rely on just one method (like affiliate marketing). Try to have at least three sources of income—perhaps sponsored posts, digital product sales, and brand partnerships. This way, if one stream slows down, you still have others.

3. Email List Building

Yes, you read that right. Even though we’re talking about social media, building an email list can significantly boost your monetization potential. Sometimes social media algorithms change, but your email list remains under your control. Use Instagram Stories or Facebook Posts to offer freebies in exchange for email sign-ups.

4. Use Tools and Automation Strategically

Scheduling tools can help you post consistently without being glued to your phone. Tools like Creator Studio or third-party schedulers allow you to plan out your content weeks in advance. This frees you up to engage with your audience more or focus on creating premium content.

5. Stay Updated with Platform Policies

Instagram and Facebook frequently change their algorithms and monetization policies. Keep an eye on platform updates to stay ahead. For instance, if they introduce new features (like Instagram Guides or Facebook Reels), be among the first to try them out. Early adopters often gain a significant edge.

Example of a Cross-Platform Campaign: Let’s say you’re a food blogger. You can post a mouth-watering recipe teaser on your Instagram feed, urging people to check out your Facebook Page for the full recipe video. On Facebook, you host a short live cooking session and direct viewers to sign up for your email list to receive a free “5 Quick Gourmet Meal Ideas” PDF. After they sign up, you can continue marketing a paid e-book or an online cooking class to these email subscribers. Meanwhile, you can also use Close Friends on Instagram for a behind-the-scenes look at how you test and refine recipes, charging a small monthly fee for that exclusive access. That’s multiple streams of income from just one main piece of content.

Conclusion

You’ve made it to the end of this in-depth guide, and by now, you should feel empowered to leverage Instagram and Facebook in tandem for social media guide monetization. We covered everything from setting up a consistent brand presence and creating engaging content to building your audience and diving into the best (and lesser-known) monetization strategies.

The ball is now in your court. Start small—optimize your profiles, experiment with Reels, and engage with your audience. Then scale up—explore paid ads, brand partnerships, and maybe even subscription-based groups or exclusive content using Instagram’s Close Friends feature. Remember, the key is to keep learning, keep testing, and stay authentic. Your audience will reward genuine effort, and so will the algorithms.

Ready to take the next step? We’ve got more articles that can help you refine your social media strategy:

• “3 Easy Ways to Boost Facebook Group Engagement”
• “Creating a Profitable Instagram Content Calendar”

Don’t miss out—click those links, soak in the knowledge, and power up your online presence.

“Persistence is what makes the impossible possible, the possible likely, and the likely definite.” – Robert Half

Thank you for reading, and I hope this has been both enlightening and motivating. Now, go seize your social media guide monetization opportunities—your future followers (and bank account) will thank you!

This post is part of our ongoing series on digital entrepreneurship and social media mastery. If you found this guide helpful, be sure to check out our other resources or subscribe to our newsletter for more valuable insights.