Feasibility Of Blogging On AWS.
“7 Numbers You Need to Know before
Blogging
on AWS” – and the Complete 2025 Guide to Make It Happen
$3.50 USD. The monthly cost of the smallest Lightsail instance that comes with a WordPress blueprint.
6×. How much faster the new S3 ⇄ Amplify deployment flow is compared with the old CLI process1.
95 percent. The portion of requests that a well-tuned blogging site can off-load to CloudFront edge caches.
0. Servers you have to patch when you run Hugo or Next.js as a blogging static site on S3.
3 minutes. Time it takes App Runner to build & deploy a containerised Ghost CMS.
∞ scalability. What you get when you mix AWS autoscaling with blogging best practices.
In the next ~4 000 words you’ll walk through exactly how to choose, provision, and optimise every major AWS path for modern blogging – from a zero-code static site all the way up to a containerised, AI-infused publishing stack. We’ll compare costs, performance, maintenance overhead, and give you copy-and-paste snippets, detailed tables, and real-world examples so you can decide if AWS is feasible for your blog (spoiler: it probably is). Each section ends with hands-on tasks so you can implement the concepts as you read. Ready? Let’s build.
AWS Service | Best for (Use case) | Starting Cost* | Speed & Scale | Hands-on Time |
---|---|---|---|---|
S3 + CloudFront | Static blogging with Hugo / Jekyll / Next.js SSG | ≈ $0.50 mo† | Ultra-fast global CDN | Very low – no servers |
AWS Amplify Hosting (NEW S3 integration) | Static sites + CI/CD, PR previews, fullstack React | Free tier + $0.015 per GB served | Edge-cached; SSR framework support | Low – GUI driven |
Amazon Lightsail (WordPress) | Traditional WP blogging | $3.50 mo (512 MB) – first 3 months free †† | OK to good; scale vertically | Medium – you still patch WP & plugins |
AWS App Runner / ECS Fargate | Containerised CMS (Ghost, Strapi) + APIs | $5 App Runner base + usage | Auto-scales containers | Moderate – Dockerfile & pipelines |
Serverless (Lambda + DynamoDB/ Aurora Serverless) | Headless Jamstack blogging, dynamic comments | Pay-per-millisecond | Virtually infinite | High – architecture as code |
*Pricing for us-east-1, May 2025. †AWS services & costs reference ††Lightsail promo reference
Table of Contents
- 1. Why Choose AWS for Your Blog?
- 2. Architectures You Can Pick (Pros & Cons)
- 3. Cost Analysis & Budgeting Tables
- 4. Step-by-Step Quick Starts
- 5. Advanced Scaling, Security & Performance
- 6. AI Automation with Amazon Bedrock
- 7. Observability & Analytics
- 8. Feasibility Verdict & ROI Calculator
- 9. Next Steps + Resources
- 10. Conclusion & Your Next Article
1. Why Choose AWS for Your Blog ?
If you’re wondering whether Amazon Web Services is really the right place for blogging, consider three pillars: reach, reliability, and road-map. AWS spans 33 regions and 105 AZs, gives you a 99.99 % S3 availability SLA, and—in October 2024—shipped the S3 ⇄ Amplify quick-deploy flow that slashes friction for static sites. Combined, that means your stories load fast around the globe and you spend less weekend time on Ops.
On-prem hosting or shared cPanel plans can work for early blogging experiments, but as traffic spikes (launch day, Reddit hug-of-death) those environments struggle. With AWS you pay pennies for the quiet months and the platform auto-scales when your post hits the front page of Hacker News.
2. Architecture Options (and Which Blogging Persona They Fit)
One size never fits all, so let’s match the five main AWS paths to distinct blogger personas:
Persona | Traffic Pattern | Recommended Path | Why It Works |
---|---|---|---|
Starter Storyteller | < 5 k visits/mo | S3 + CloudFront (static) | Ultra-low cost; no patching |
Growth-Stage Niche Blogger | 10-50 k visits/mo | AWS Amplify Hosting | Built-in CI/CD & previews accelerate content velocity |
WordPress Aficionado | 10-100 k visits/mo | Lightsail WP Blueprint | Familiar WP UI, simplified AWS bills |
Headless CMS Hacker | Spiky or API-driven | App Runner (Ghost) or Serverless | Container or Lambda model scales to millions |
AI-First Publisher | Variable, content-rich | Bedrock plugins + App Runner API | Gen AI summarisation, chatbots, & translation |
Throughout the rest of the guide the word “blogging” will appear often—roughly every 180 words—to keep this article SEO-optimised for our target keyword family. Get ready to master the details.
3. Crunching the Numbers – Cost Tables You Can Trust
Let’s demystify AWS pricing with clear, 2025-verified figures. For visibility we’ll assume:
- Region: us-east-1
- Traffic: 25 k pageviews / mo, 4 MB average page weight
- Data egress: 80 GB
Path | Storage (GB) | Transfer (GB) | Compute hrs | Monthly $ |
---|---|---|---|---|
S3 + CloudFront | 1 | 80 | — | $1.54 |
Amplify Hosting | 1 | 80 | — | $3.20 |
Lightsail WP 1 GB | — | 80 | 730 | $3.50 |
App Runner 0.5 vCPU/1 GB | — | 80 | 730 | $7.85 |
Note how even the “expensive” options are still under $10—totally feasible for revenue-generating blogging. If your homepage goes viral, CloudFront’s pay-per-GB scale keeps you safe from “surprise bills” often raised in Reddit threads.
4. Hands-on Quick Starts
4.1 Static Blogging with Hugo + S3 + Amplify (15 min)
- Install Hugo & build your site:
hugo --minify
- Create an S3 bucket named
blog.example.com
& enable static hosting. - From the bucket Properties panel click Create Amplify app (new 2024 integration).
- In Amplify Hosting, choose Deploy without Git, point to your bucket folder.
- Request a free SSL cert in Route53 and map your domain.
Step | Average time |
---|---|
Hugo render | 4 s |
Amplify upload | 11 s |
DNS update | ≈ 2 min (propagation) |
4.2 WordPress on Lightsail (10 min)
- Open Lightsail > Create instance.
- Choose WordPress (Bitnami) blueprint.
- Select the $3.50 plan—first three months free.
- After launch copy the static IP and attach a DNS A-record.
- Log in
/wp-admin
with default credentials, change the admin password.
Pro tip: Pair your blogging media files with S3 + CloudFront while keeping WordPress core on Lightsail. Congested uploads? Offload media via the free “S3 Uploads” plugin.
4.3 Ghost CMS via App Runner (20 min)
- Clone the official Ghost Docker repo.
- Add a
Dockerfile
:FROM ghost:5-alpine ENV url=https://blog.example.com EXPOSE 2368
- Push to ECR or GitHub.
- Create an App Runner service → Source → GitHub → Choose repo/branch → “Start deployment”.
- Set min = 0 instances if you want scale-to-zero (cheapest when you are still experimenting with blogging).
App Runner auto-creates HTTPS, load-balanced endpoints & deploys future commits for $1 + usage.
5. Advanced Scaling, Security and Performance Tweaks
Category | Action | Why It Matters for Blogging |
---|---|---|
CI/CD | Enable Amplify Pull Request Previews | Editors see staging URLs before pushing to prod |
CDN | Turn on CloudFront Brotli compression | Reduces HTML/JS size ≈ 18 % |
Security | ACM certificates + Route53 alias | A ranking factor & user trust for blogging |
Logging | Stream access logs to CloudWatch | Triage 404s & performance |
DDoS | Add AWS WAF rule “Block common bots” | Prevents bandwidth spikes |
For WordPress blogging, place CloudFront in front of Lightsail and cache everything except /wp-admin*
, /wp-login.php
. Use Origin Shield to flatten the “slashdot effect”.
6. Leveraging Amazon Bedrock for AI-Powered Blogging
2025 is the year Gen AI goes mainstream inside AWS. The fresh AI Chat for Amazon Bedrock plugin (released last week) lets you drop a shortcode like [ai_chat_bedrock]
into WordPress pages for an on-site chatbot.
Plugin / Approach | What it Does | Impact on Blogging |
---|---|---|
AI Chat for Amazon Bedrock | Embeds LLM chat widget | Boosts engagement & dwell time |
AI Summariser (WordPress) | Creates TL;DR blocks | Improves UX, internal linking |
Bedrock PHP SDK | Generate titles/descriptions | Saves 10-20 mins per post |
In a blogging workflow you might even trigger a Bedrock prompt via Lambda whenever a new Markdown file lands in your Git repo—auto-generating a meta description that Amplify picks up on the next deploy. Future you says thanks.
7. Observability & Analytics
Whether you’re on Lightsail or S3, enable CloudFront real-time logs so you can ship data into OpenTelemetry. From there you can feed dashboards in QuickSight or Grafana. Tie in Amazon Pinpoint for email campaigns—all within your AWS bill. Because blogging without measurement is just shouting into the void.
8. Feasibility Verdict – ROI Calculator
Projected Ave PV/mo | Platform | Annual Infra $ | Ad RPM | Break-even PV |
---|---|---|---|---|
25 k | S3 + CloudFront | $18.48 | $12 | 1 541 PV |
50 k | Amplify | $38.40 | $12 | 3 200 PV |
100 k | Lightsail 1 GB | $42.00 | $15 | 2 800 PV |
150 k | App Runner | $94.20 | $18 | 5 233 PV |
Even at modest traffic levels, AWS hosting costs are tiny compared with typical ad or affiliate revenue. Conclusion: AWS is not only technically feasible but financially sane for serious blogging in 2025.
9. Next Steps & Additional Resources
- Official static-site cost calculator
- Amplify Hosting docs
- Lightsail WordPress launch wizard
- App Runner landing page
- Amazon Bedrock product page
- Related reading on our site:
10. Parting Thoughts & Your Next Blogging Adventure
You’ve seen that you can spin up a static “Hello, world” blog in under 15 minutes for < $2 a month, or you can architect a fully serverless, AI-enhanced publishing engine. Whatever your starting point, AWS’s pay-for-what-you-use model scales with your ambitions—not against them.
Craving more? Dive into our Email Marketing Guide for Bloggers next, or explore the AI Clusters × Blog Automation playbook. Each article plugs straight into the techniques you learned today!
“Great things are done by a series of small things brought together.” — Vincent van Gogh