Step 10 — Distribution & Repurposing (Beginner-Friendly)
In this step you will help your content reach the right people and live a longer life. You will share your content in a few good places, write small versions that fit each place, and reuse the same teaching in formats like a checklist, a short slide deck, a small thread, or a short video. Everything here is explained in plain words with examples under each section so even a complete beginner can follow calmly.
What “Distribution & Repurposing” means in simple words
Distribution means you gently show your content to people who will find it helpful by posting short messages on a few places where they already spend time, such as a social network, a community, or an email inbox. Repurposing means you reshape the same teaching into different forms so more people can learn from it without needing to open the full page.
How Step 10 connects to Steps 1–9
Because you prepared well, you do not need to invent new ideas here. You will reuse the work you already finished, cut it into small parts, and place each part where it fits the audience. You will also note down small tracking tags so you can see which place brings the most interested readers.
Your guide teaches a 7‑day planning method. You use the “one‑line promise” as a headline for a social post, turn the “weekly table” into a small image, record a 40‑second screen video showing how to fill it, and send an email with the main benefit and the download link. Each item points back to the full guide.
Roadmap (small flow)
Pick channels
where your readers are
Write short posts
fit each channel
Make small assets
tables/screens
Add tracking
simple tags
Schedule & reply
be present
Repurpose weekly
new shapes
Log results
keep/try again
This simple order keeps you from posting randomly or forgetting follow‑ups.
Step 10A — Choose 2–3 channels that truly fit your reader
Pick only a few places to share so you can do a careful job. Choose based on where your reader hangs out, not where everyone posts. If your reader is a working parent, an email and a Facebook group may work better than a developer forum. If your reader is a developer, a community forum and a short text post may work better than a picture‑heavy place.
| Reader type | Good channels | Plain reason |
|---|---|---|
| Beginners starting a blog | Email, YouTube short, Facebook group | They search for “how to” videos and respond to friendly email tips |
| Developers learning a tool | Community forum, short tutorial thread | They want direct steps and code samples |
| Students planning travel | Instagram carousel, email checklist | They like quick pictures and a saved list |
Step 10B — Write short, channel‑native posts (with examples)
Each place has its own style. Use short sentences and match the style without using slang you do not normally use. Keep the same message but adjust the shape. Always include a friendly action at the end and the link to your full content. Below are ready‑to‑adapt examples.
| Channel | Short post structure | Example under the content |
|---|---|---|
| Subject line with the promise → 3–5 short lines that explain the benefit → clear link → P.S. with a reminder |
Subject: A calm 7‑day plan for your blog
This week, use a simple 7‑day method to plan your blog without stress. Day‑by‑day steps and a printable checklist. Read the guide + download the checklist P.S. If you try it, reply and tell me which day felt hardest. I will help. |
|
| Short text thread | Hook → 3–5 steps/points → link |
Hook: A friendly 7‑day method to plan your blog when you feel lost.
1) Day 1: pick one goal 2) Day 2: write your reader line 3) Day 3: pick sections… Link: Try the steps + grab the printable checklist. |
| Carousel | Slide 1 promise → 5–7 short slides → last slide with action |
Slide 1: “A calm 7‑day plan.”
Slides 2–7: one day per slide with one friendly line and a small table screenshot. Last slide: “Get the printable checklist” + link in bio. |
| Short video | 10‑sec hook → screen demo → on‑screen link or comment link |
“Here is a 7‑day plan that keeps beginners calm. Watch me fill the first two rows.” (screen demo) → “Get the checklist below.”
|
| Community post | Problem line → small solution → link → invite responses |
“New bloggers often freeze on Monday. This 7‑day table gives one small step per day. I shared a full guide + a printable. If you try it, tell me which day helped most.”
|
Step 10C — Make tiny assets that travel well
Small visuals help people understand quickly and make them more likely to save or share. You can reuse parts of your guide without heavy design work. Keep the same white theme and calm blue accent so your course looks consistent.
Mini table
Turn your main table into a single image. Use a readable font, clear borders, and a short caption under it.
PNG Alt textAnnotated screenshot
Circle one key area and add a small note in the margin with an arrow.
PNG/SVGSlide (one idea)
A slide with one sentence and one small diagram is often enough for a carousel.
1080×1080Short screen video
Record your screen for 30–45 seconds while you demonstrate a step.
MP4Printable checklist
Export a one‑page PDF with the most useful actions from your guide.
PDFQuote card
Use a friendly sentence from your guide as a simple image to spark interest.
PNGYou save a copy of your “7‑day table” as 7-day-plan-table.png with alt text “A simple 7‑day table with one task per day.” You also record a 40‑second screen video showing how to fill Day 1 and Day 2.
Step 10D — Add simple tracking labels (UTM) to your links
Tracking labels help you learn which place brings interested readers. You do not need complex tools. Add short tags to the end of your URL. Use clear words so you can read the chart later without guessing.
| Field | What to write | Example under the content |
|---|---|---|
| Source | The place you post | email, carousel, thread, community |
| Medium | The broad type | newsletter, social |
| Campaign | Short name of your topic | 7day_planning |
https://example.com/7-day-planning-for-beginners?utm_source=email&utm_medium=newsletter&utm_campaign=7day_planning
Step 10E — Create a tiny posting calendar (one week)
Plan one week at a time. Keep it light so it is easy to follow even on busy days. Use no more than five items.
| Day | Channel | Post idea | Asset | Link |
|---|---|---|---|---|
| Mon | Promise + main benefit | None | UTM: email/newsletter | |
| Tue | Carousel | Slides 1–7 with daily steps | PNG slides | UTM: carousel/social |
| Wed | Short video | Demo of Day 1 & Day 2 | MP4 | UTM: short/social |
| Thu | Thread | 5‑point summary | Table image | UTM: thread/social |
| Fri | Community | Problem line + invite | Screenshot | UTM: community/social |
Step 10F — Post, then be present for replies
Posting is step one. Step two is answering comments and questions in a friendly tone. Thank people for small actions like a save or a share. If someone is confused, answer without judgment and link to the exact part of your guide that helps. This shows that you care and it also teaches you what to explain better next time.
Helpful presence
- Reply within a few hours when possible.
- Use short, kind sentences.
- Link to the exact section that answers the question.
Unhelpful presence
- Ignore comments for days.
- Use harsh or clever language.
- Ask people to “just read the guide” without guidance.
A reader asks, “What if I can only do 3 days?” You reply: “That is okay. Start with Day 1, Day 3, and Day 5. These build a simple rhythm. Here is the section that explains Day 1.”
Step 10G — Ask partners and friends for a gentle boost
You may know a few people or communities who care about the same topic. Do not spam. Instead, send a polite note that explains the benefit in one line and asks them to share if they find it useful. A small nudge from the right person can help many new readers.
| Partner type | What to ask | Example under the content |
|---|---|---|
| Newsletter author | Share one line + link | “Would your readers like a simple 7‑day planning method? If it fits, here is a friendly guide with a printable.” |
| Community moderator | Allow one useful post | “We made a calm 7‑day method for beginners. May we post once in your helpful resources section?” |
| Colleague/friend | Quote or repost | “If you think this table helps your audience, feel free to share the image with credit.” |
Step 10H — Save time with a repurposing checklist
Repurposing is not “posting everywhere.” It is choosing a few new shapes that fit different attention spans. Use this checklist to turn one guide into many helpful items over two weeks.
- Convert main table → printable PDF (download link at the end of the guide).
- Turn 5 teaching points → carousel slides (one idea per slide, big text).
- Record 40–60 sec demo (screen + voice). Caption with two lines and a link.
- Build a tiny FAQ (three common questions from comments). Post as a thread.
- Create a 10‑minute mini‑lesson (slides + voice), upload as unlisted video and link from your guide.
- Make a template copy (Google Doc or Sheet) and share as “make a copy.”
You copy your 7‑day table into a Google Sheet, highlight the first column, and share a link with “make a copy” permission. New readers can start without building the table themselves.
Swimlane — who does what during distribution
Mini funnel — Awareness to Action
Do not feel discouraged if the last bar is smaller. A calm, steady rhythm builds results over time.
Step 10I — Light analytics after you share
Look at a few simple numbers two days after posting and again at the end of the week. You only need signs that the sharing worked. Keep it light and readable.
| KPI | What it tells you | Good first target | Visual |
|---|---|---|---|
| Opens (email) / Views (post) | Did people notice? | 30–40% opens (small list) / basic views OK | |
| Clicks | Did they visit your page? | 2–5% of viewers | |
| Action (download/subscribe) | Did they do the final step? | 2% of visitors | |
| Saves/Shares | Was it helpful enough to keep? | A few per post is good |
Step 10J — Keep a simple library of assets
Save your small visuals and posts in one place so you can reuse them. Name files in a way that tells you the content, the channel, and the date. Put them in folders for quick copy‑paste next time.
| Folder | What to store | Naming example |
|---|---|---|
| /assets/tables | Table images | 7day_table_1080.png |
| /assets/slides | Carousel slides | 7day_slide1_promise.png |
| /assets/video | Short demos | 7day_demo_day1_40s.mp4 |
| /assets/copy | Post text and captions | 7day_email_subject_v2.txt |
| /assets/utm | Common links | 7day_utm_links.csv |
You create a small CSV with three columns: source, medium, full URL. You paste the ready‑made links when you schedule posts, which saves time and reduces typing mistakes.
Radial timeline — two weeks of gentle sharing
Space your posts. The same link can get new attention when the shape and timing change.
Everything in one view (summary table)
| Part | What you do | Example under the content |
|---|---|---|
| Pick channels | Choose two or three | Email + carousel + short video |
| Write posts | Use plain language and a clear action | “Try the 7‑day method. Download the checklist.” |
| Create assets | Table image, slide, short demo | 7day_table_1080.png, 7day_demo_day1_40s.mp4 |
| Add tracking | UTM on each link | ?utm_source=carousel&utm_medium=social&utm_campaign=7day_planning |
| Schedule & reply | Set times, answer comments kindly | Replies with link to exact section |
| Log results | Views, clicks, actions, saves | Simple sheet with a weekly note |
Sticky notes — avoid these common mistakes
Posting everywhere
Sharing in ten places once is weaker than sharing in two places with care and follow‑up.
FocusNo action line
Posts without a clear action get likes but no real results. Always include one friendly request.
One actionHeavy design
Spending hours on visuals slows you down. Start with simple images and improve later.
Simple firstRandom timing
Posting at odd hours lowers reach. Pick times when your reader is usually free.
Right timeNo tracking
Without tags you cannot learn which place helped. Add simple UTMs to every link.
UTMNo library
You rebuild the same card every week. Save assets with clear names for reuse.
LibraryIssue board (after first week)
Subject line test
Try a calmer subject: “Plan your blog in 7 small steps.”
Owner: Email This weekShort demo captions
Add on‑screen labels for Day 1 and Day 2.
Owner: Video TodayReply template
Save three friendly reply templates to answer common questions fast.
Owner: Social TodayPractice lab — run a tiny two‑day campaign
Use this exercise to learn by doing. You will write one email, one short post, and one reply. Then you will log two numbers.
- Write your email: Subject = “A calm 7‑day plan.” Three short lines + link.
- Create a table image: Export your main table to PNG with a readable font.
- Write a short post: Hook + 3 points + action line + the same link with UTM.
- Share both: Send the email and publish the post within the next 24 hours.
- Reply to one comment: Answer with kindness and link to the exact section.
- Log results: After 48 hours, note email opens, post views, link clicks, and actions.
“Email opened by 41% (small list, 210 people). Post viewed 1,100 times. 48 clicks to the guide. 5 downloads of the checklist.”
Your next step
You have shared your guide in a few good places, reused it in several helpful shapes, replied to people kindly, and noted a few simple numbers. In Step 11 you will take what you learned and make the guide stronger. You will keep what worked, improve what was unclear, and ship a small update. This gentle loop will make every next guide easier and more helpful.