Top 10 Trending Places To Share Your Post And Get Audience.
Step-by-Step SOP to Share Blog Posts at the Top 10 Places to Bring Audience
Table of Contents
- Introduction: Why Sharing Matters
- Step 1: Share on Social Media Platforms
- Step 2: Use Email Marketing
- Step 3: Leverage Niche Forums
- Step 4: Collaborate with Influencers
- Step 5: Syndicate on Medium and Quora
- Step 6: Share in Blogging Communities
- Step 7: Use Content Aggregators
- Step 8: Engage on LinkedIn
- Step 9: Promote on YouTube
- Step 10: Use Paid Promotions Strategically
- Conclusion and Next Steps
Introduction: Why Sharing Matters
Did you know 60% of blog traffic comes from promotion, not organic discovery? Creating great content is only half the battle. To truly bring blog audience and maximize your reach, you need a strategic approach to share your blog posts effectively. In this guide, you’ll learn a step-by-step SOP to share your blog posts on 10 top platforms that drive traffic. By the end of this post, you’ll have a solid framework to boost your blog traffic consistently.Step 1: Share on Social Media Platforms
Platform-Specific Strategies
Platform | Ideal Audience | Key Tip for Sharing |
---|---|---|
Broad demographics | Use engaging images, write a compelling post, and encourage conversations in the comments. | |
News-driven, professionals | Share blog snippets with trending hashtags and participate in Twitter chats. | |
Millennials, Gen Z | Use visually appealing stories, reels, and carousel posts to provide teasers for your blog. | |
DIY, lifestyle enthusiasts | Create eye-catching vertical pins and link them directly to your blog. |
How to Execute Your Social Media Strategy
- Share the Main Link with a Catchy Caption
The first step is to post your blog link with a caption that immediately grabs attention. A good caption often highlights the problem your blog solves or teases an exciting tip or story.
- Example for a fitness blog: “Want to lose weight without giving up your favorite foods? Discover 5 simple hacks in my latest post! Click the link below!”
- Use Relevant Hashtags Hashtags are critical for increasing the visibility of your post, especially on platforms like Instagram and Twitter. Research hashtags in your niche and combine broad hashtags (e.g., #FitnessTips) with more specific ones (e.g., #YogaForBeginners).
- Leverage Visual Content
Posts with visuals perform significantly better than plain text. Use the following types of content:
- Infographics: Share quick tips or stats from your blog.
- Videos: Create a short video summarizing your blog’s content.
- Carousel Posts: Break down your blog into key points for Instagram or LinkedIn.
- Post at Optimal Times
Every platform has ideal posting times based on user activity. For example:
- Facebook: Between 1 PM and 3 PM for maximum reach.
- Instagram: Around 6 PM when users are more active after work.
- Twitter: Early mornings or lunch breaks to catch professionals.
- Engage with Your Audience Social media is a two-way street. Respond to comments, like others’ posts, and encourage users to share your blog. This boosts your visibility and creates a loyal audience.
Advanced Tips for Social Media Sharing
- Repurpose Content: Don’t just share your blog link once. Break it into smaller pieces and share different parts of your content over time.
- For example, turn a “Top 10 Travel Tips” blog into a series of Instagram stories over a week.
- Use Social Media Tools: Tools like Buffer, Hootsuite, or Later can help you schedule posts in advance, analyze performance, and optimize for engagement.
- Tag Influencers or Partners: If your blog mentions a product, person, or brand, tag them in your post. This can encourage them to share your content with their followers.
Example of Execution
Let’s say your blog is about DIY Crafts for Beginners. Here’s how you can tailor your social media strategy:- Instagram: Post a short reel showing the steps to create a simple craft, and mention, “Full tutorial on the blog—link in bio!”
- Facebook: Share the blog link with a description like: “Turn everyday items into beautiful decor! My latest blog has 5 beginner-friendly DIY crafts to try today. Check it out!”
- Pinterest: Create a pin with an attractive image of the final craft and text overlay that says, “5 DIY Crafts You Can Make in Under 30 Minutes.”
Why This Works
Social media thrives on visually engaging and interactive content. By tailoring your approach to the platform and leveraging its unique features, you’ll drive more traffic and bring blog audience directly to your post. Whether you’re a beginner or a seasoned blogger, social media sharing is your gateway to success. Take the first step by creating a content calendar and consistently executing your strategy!Step 2: Use Email Marketing
Your email list is one of the most powerful tools in your blogging arsenal. Unlike social media, where algorithms can limit your reach, emails land directly in your audience’s inbox. A well-executed email marketing strategy can significantly bring blog audience and boost engagement with your posts.How to Do It
- Draft an Engaging Subject Line
Your subject line is the first thing your readers see, and it determines whether they’ll open your email. Keep it short, intriguing, and relevant to your blog.
- Example: “Top 5 Secrets to Decluttering Your Home!”
- Tip: Use action words and personalize the subject line with your recipient’s name if possible, e.g., “Alex, Discover 5 Quick Wins for Your Blog Today!”
- Write a Short Summary of Your Blog
Your email should tease the blog post without giving everything away. Highlight the problem your blog solves or a benefit readers will gain by clicking the link.
- Example:
- Email Body: “Do you struggle to stay ahead in the fast-changing digital marketing world? In our latest blog, we uncover the top trends for 2025 that will give you a competitive edge. Check it out now!”
- Example:
- Include a Clear Call-to-Action (CTA)
Your CTA should make it easy for readers to visit your blog. Use action-oriented phrases like:
- “Read the full post here.”
- “Discover these tips now.”
- “Click here to learn more.”
- Segment Your Email List
Not all readers are interested in the same topics. By segmenting your email list based on behavior, interests, or demographics, you can send highly relevant content to the right audience.
- Example Segments:
- Subscribers interested in travel receive blogs about destination tips.
- Small business owners get posts on digital marketing strategies.
- Example Segments:
- Automate with Email Marketing Tools
Tools like Mailchimp, ConvertKit, or HubSpot help you streamline your email campaigns.
- Set up automated workflows to send a sequence of emails promoting your blog.
- Track metrics like open rates, click-through rates (CTR), and conversions to optimize your strategy.
Advanced Email Marketing Tips
- Use Visuals: Enhance your email with images, GIFs, or screenshots from your blog. A well-placed image can make your email more engaging and professional.
- Add a Personal Touch: Use merge tags to personalize your email, such as including the recipient’s first name or referencing past interactions.
- Create an Exclusive Offer: Add a value proposition like a free checklist, downloadable guide, or exclusive content available only through your blog.
Example Execution
Let’s say your blog is about Digital Marketing Trends for 2025. Here’s a sample email:- Subject Line: “Stay Ahead: Top Digital Trends You Need to Know in 2025!”
- Email Body: “Hi [Name], The digital marketing landscape is evolving faster than ever. Are you ready for 2025? In our latest blog post, we dive into the trends you need to watch, from AI-powered personalization to voice search optimization. Don’t miss these insights that can set you apart from the competition. [Read the Full Article Here] Cheers, [Your Name/Brand]”*
- CTA: Use a prominent button or link for “Read the Full Post.”
- Pro Tip: Include a PS section to reinforce the blog’s value: “PS: Don’t have time to read now? Bookmark this blog—you’ll thank yourself later!”
Why Email Marketing Works
- Direct Communication: You’re reaching an audience that has already shown interest in your content.
- High Conversion Rates: Emails often have higher CTRs compared to social media posts.
- Retention and Loyalty: Regular emails keep your readers engaged and coming back for more.
Step 3: Leverage Niche Forums
If you want to attract highly targeted traffic, niche forums are a goldmine. These platforms allow you to engage with an audience that’s already interested in your blog’s subject matter. By contributing value to these communities, you can subtly promote your blog and bring blog audience that is genuinely interested.Why Niche Forums Work
Unlike general social media platforms, niche forums are built around specific topics, making them ideal for engaging with highly relevant audiences. For example:- Reddit provides communities (subreddits) for almost every interest.
- Product Hunt connects tech enthusiasts and startup lovers.
- HealthBoards brings together people seeking advice on health-related issues.
Popular Niche Forums and How to Use Them
Forum | Best For | How to Share |
---|---|---|
All niches | Find relevant subreddits, contribute valuable insights, and link to your blog only when relevant. | |
Product Hunt | Tech, startups | Introduce your blog posts as resources to solve problems or share trends. |
HealthBoards | Health and wellness | Share actionable advice and link to your blog for more in-depth solutions. |
Quora | General queries | Answer relevant questions with well-crafted responses that link to your blog. |
StackExchange | Tech, coding, finance | Provide detailed answers to technical queries with blog links for further reading. |
How to Do It
- Join Niche Communities
Search for forums that align with your blog’s niche. Join communities on platforms like:
- Reddit (e.g., r/Fitness, r/PersonalFinance, r/DIY).
- Niche-specific forums like Indie Hackers for entrepreneurs or BabyCenter for parenting advice.
- Engage Before Promoting Start by engaging in discussions. Answer questions, upvote others’ contributions, and build a presence. Avoid dropping links immediately, as it may come off as spammy. Instead, focus on providing value.Example: If you’re in a subreddit like r/PersonalFinance, offer a detailed budgeting tip and link to your blog post with further insights.
- Be Subtle with Your Links
When sharing your blog link, frame it as a helpful resource, not blatant self-promotion. For instance:
- Do: “Here’s a budgeting strategy that worked for me: [Tip]. If you want a deeper dive, I wrote about it here: [Blog Link].”
- Don’t: “Visit my blog for all the tips you need!”
- Follow Forum Rules Every forum has its own set of guidelines. Ensure you follow rules about self-promotion, link sharing, and engagement. Violating these could get you banned.
Examples of Forum Engagement
- Reddit Example (r/DIY):
Question: “What are some easy DIY home decor ideas?”
- Answer: “I recently revamped my living room with a few low-cost ideas like repurposing mason jars into flower vases and using wallpaper scraps as art. If you’re interested, I detailed the process in my latest blog post: [Link].”
- Product Hunt Example:
Scenario: You’ve written a blog on the best productivity tools for 2025.
- How to Share: Submit your blog post to Product Hunt, framing it as a curated list of tools for entrepreneurs. Engage with commenters to build rapport.
- Quora Example:
Question: “What’s the best way to save money while traveling?”
- Answer: “One tip that’s worked for me is booking accommodations through lesser-known platforms to get discounts. I also wrote a guide with more tips: [Link].”
Best Practices for Success
- Be Consistent: Regularly contribute to discussions to build credibility.
- Track Engagement: Use UTM parameters in your blog links to monitor traffic from forums.
- Diversify Forums: Don’t rely on just one platform. Engage in multiple forums to expand your reach.
- Be Patient: Building trust in a community takes time, but the rewards are worth it.
Pro Tips for Using Forums Effectively
- Set Up Notifications: Subscribe to topics or keywords relevant to your blog so you can respond promptly when discussions arise.
- Leverage Search Features: Use advanced search tools to find threads where your expertise can add value.
- Add Context to Your Links: Always explain how your blog post is relevant to the discussion. This increases the chances of users clicking through.
Why This Approach Works
By engaging authentically and adding value to discussions, you’ll drive traffic that’s not only relevant but also more likely to engage with your blog. Niche forums are an underrated but highly effective tool for bloggers looking to grow their audience. Take the time to research and contribute genuinely, and you’ll soon see how niche forums can bring blog audience that sticks around.Step 4: Collaborate with Influencers
In today’s digital landscape, influencers have become powerful amplifiers for content promotion. They already have a loyal following that trusts their recommendations, making them an invaluable resource to bring blog audience. Collaborating with influencers can help you tap into new audiences, build credibility, and drive significant traffic to your blog.Why Influencer Collaboration Works
Influencers are experts at engaging their audience. Their followers trust them for advice, making influencer collaborations a highly effective way to share your blog content. With the right approach, this strategy can lead to increased visibility, higher traffic, and long-term audience growth.How to Do It
- Identify Influencers in Your Niche
Use tools like BuzzSumo, NinjaOutreach, or Upfluence to find influencers in your industry. Look for influencers who:
- Have a relevant audience to your blog niche.
- Regularly engage with their followers through comments, likes, and shares.
- Align with your blog’s tone and values.
- Build a Relationship First Before pitching a collaboration, engage with the influencer’s content. Like their posts, leave thoughtful comments, and share their content. This shows genuine interest and increases the likelihood of them agreeing to collaborate.
- Offer Collaboration Opportunities
There are various ways to collaborate with influencers depending on your goals and budget:
- Guest Posting: Write a guest post for their blog that includes a link to your site.
- Sponsored Shoutouts: Pay the influencer to promote your blog on their platform.
- Content Co-Creation: Work together on a blog, video, or social media post.
- Giveaways: Partner with influencers for a contest that promotes your blog content as part of the prize.
- Provide Custom Tracking Links To measure the success of the collaboration, give influencers custom tracking links or unique promo codes. This allows you to see how much traffic or engagement they generate for your blog.
Types of Influencer Collaborations
Collaboration Type | How It Works | Best For |
---|---|---|
Sponsored Posts | The influencer shares a post promoting your blog. | Building quick visibility. |
Guest Posts | You write a post for the influencer’s blog. | Establishing authority in the niche. |
Content Sharing | Influencers share your blog link. | Driving direct traffic. |
Live Sessions | Co-host a live Q&A or webinar. | Engaging new audiences. |
Example Execution
Imagine you’ve written a blog post on “Top 5 Eco-Friendly Travel Destinations.” Here’s how you could collaborate with influencers:- Step 1: Use BuzzSumo to find travel influencers with 50,000+ followers.
- Step 2: Build rapport by commenting on their Instagram posts or sharing their Twitter content.
- Step 3: Reach out with a personalized pitch, like:
“Hi [Influencer Name], I’ve been following your content on sustainable travel, and I’m a big fan! I recently published a blog on ‘Top 5 Eco-Friendly Travel Destinations’ and thought it might resonate with your audience. Would you be open to collaborating on a post or story to share this content? I’d love to discuss how we can work together!”
- Step 4: Agree on the collaboration format (e.g., Instagram story, blog feature, or co-created content).
- Step 5: Provide a custom UTM link to track traffic from their promotion.
Tips for a Successful Collaboration
- Prioritize Relevance Over Size Micro-influencers (5,000–50,000 followers) often have higher engagement rates than larger influencers and may be more affordable to work with.
- Be Transparent About Expectations Clearly communicate deliverables, timelines, and goals. For example, specify whether you want a blog link in their Instagram bio or a dedicated Twitter post.
- Offer Value in Return
Collaborations should be mutually beneficial. You could:
- Promote the influencer’s content on your channels.
- Offer monetary compensation for their time and effort.
- Provide free access to exclusive content or products.
- Track Results Use tools like Google Analytics or link trackers to measure the success of your campaign. Analyze metrics like referral traffic, bounce rate, and conversions to assess the ROI.
Example Success Story
A lifestyle blogger partnered with a fitness influencer to promote their post on “10 Healthy Breakfast Recipes.” The influencer shared the blog link in an Instagram story with a swipe-up link. Within 48 hours, the blog received over 2,000 clicks and a 15% increase in subscribers to the blog’s email list.Why Influencer Collaborations Matter
- Trust Factor: Audiences trust influencers’ recommendations more than traditional advertisements.
- Expanded Reach: You gain exposure to audiences that might not have discovered your blog otherwise.
- SEO Benefits: Guest posts or backlinks from an influencer’s blog improve your blog’s domain authority.
Step 5: Syndicate on Medium and Quora
Platforms like Medium and Quora offer a unique advantage when it comes to increasing visibility for your blog. Both platforms have high domain authority, which means that content published there ranks well on search engines. Syndicating your blog posts on these platforms allows you to tap into their massive audiences and bring blog audience to your own site effectively.Why Medium and Quora Are Effective
- Medium: This platform caters to readers actively seeking high-quality, in-depth articles. Its recommendation algorithm can amplify your content to thousands of readers who are already interested in your niche.
- Quora: As a question-and-answer platform, Quora lets you directly address problems your target audience is facing, linking them to your blog for more detailed solutions.
How to Use Medium
Medium is an excellent platform for republishing blog content to reach a wider audience. Here’s how you can use it effectively:- Republish with Canonical Tags When syndicating a blog post on Medium, make sure you use a canonical tag to indicate the original source (your blog). This ensures that search engines attribute the SEO value to your site, not Medium. You can do this by enabling the “Import Story” feature on Medium.
- Optimize Your Titles
Use catchy, descriptive titles that resonate with Medium’s audience. For example:
- Original Blog Title: “Top 10 Budget Travel Tips”
- Medium Title: “How to Save Big on Your Next Vacation: 10 Budget Travel Tips”
- Add Links Back to Your Blog
Include links to your original blog throughout the Medium post, especially in the introduction and conclusion. For instance:
- “Want to see all 10 tips in detail? Check out the full guide on my blog here.”
- Use Medium’s Tags System Select relevant tags to categorize your article. Tags help Medium recommend your content to readers interested in similar topics.
- Engage with Medium Readers Respond to comments on your Medium post to foster engagement and encourage readers to visit your blog.
How to Use Quora
Quora allows you to directly address real questions from your target audience, positioning your blog as a resource for additional information.- Find Relevant Questions
Use Quora’s search bar to look for questions related to your blog’s topic.
- Example: If your blog is about personal finance, search for questions like “How can I save money on groceries?”
- Craft Thoughtful Answers
Write detailed, insightful responses that provide value. Avoid being overly promotional; your goal is to build trust. End your answer with a natural link to your blog. For example:
- “For a complete breakdown of grocery-saving tips, check out my blog post here: [Blog Link].”
- Build a Profile Optimize your Quora profile with a bio that highlights your expertise and includes links to your blog. A strong profile adds credibility to your answers.
- Answer Frequently Consistently engage on Quora to increase your visibility. The more questions you answer, the more opportunities you have to direct traffic to your blog.
Example Execution
Let’s say your blog is about Healthy Eating for Busy Professionals.- On Medium: Republish your blog post as: “Healthy Eating Hacks for Busy Professionals: How to Stay Fit While Working Long Hours.” In the conclusion, add: “This post was originally published on my blog, where I dive even deeper into these tips. You can read the full version here: [Link].”
- On Quora: Answer a question like: “How can I eat healthy if I’m always busy with work?” Write a short, actionable response and link to your blog with: “If you’re interested, I’ve written a full blog post with more tips for busy professionals: [Link].”
Tips for Success on Medium and Quora
- Tailor Content for Each Platform Medium readers prefer narrative-style, well-researched articles, while Quora users value concise, direct answers. Adjust your tone accordingly.
- Focus on High-Quality Content Avoid simply copying and pasting your blog posts. Add extra value, like additional examples or updated information, to make your republished content stand out.
- Promote Your Medium Articles and Quora Answers Share your Medium posts and Quora answers on social media or email newsletters to drive even more traffic.
- Track Your Results Use tools like Google Analytics or Medium’s inbuilt stats to monitor traffic, engagement, and referral clicks from these platforms.
Benefits of Syndicating on Medium and Quora
- Increased Visibility: Both platforms rank well on Google, increasing your blog’s exposure.
- Direct Audience Engagement: You can directly interact with readers, answer questions, and build trust.
- SEO Boost: Syndication with proper canonical tags can improve your blog’s authority without risking duplicate content penalties.
Why This Strategy Works
By leveraging the established audiences on Medium and Quora, you can efficiently bring blog audience to your site. These platforms allow you to repurpose your content while tapping into a pool of users actively searching for information in your niche. Syndicating your content strategically will boost your blog’s traffic and authority, making it an essential part of your promotion toolkit.Step 6: Share in Blogging Communities
Blogging communities are vibrant hubs where bloggers connect, share ideas, and support each other. Platforms like GrowthHackers and BlogEngage are tailored to bring like-minded creators together, making them ideal for promoting your blog posts. By participating actively, you can bring blog audience that values your content and builds long-term relationships within the blogging ecosystem.Why Blogging Communities Matter
- Targeted Audience: These communities consist of people who are already interested in blogs and content creation.
- Reciprocity: Engaging with other bloggers’ content often leads to them returning the favor by visiting or sharing your blog.
- Collaboration Opportunities: Networking within these communities can lead to guest posts, content partnerships, and more.
Popular Blogging Communities
Platform | Description | Best For |
---|---|---|
GrowthHackers | A community for marketers and growth enthusiasts. | Sharing tips, case studies, and strategies. |
BlogEngage | A platform for bloggers to share posts and gain visibility. | Promoting blog posts and engaging in discussions. |
Triberr | A content-sharing platform that connects bloggers. | Expanding your social reach through tribes. |
Indie Hackers | A community for entrepreneurs and creators. | Sharing blogs about startups, tech, and growth. |
BizSugar | Focuses on small business and entrepreneurship content. | Reaching small business owners and professionals. |
How to Use Blogging Communities Effectively
- Sign Up and Create a Profile
- Choose a username or profile name that aligns with your blog’s brand.
- Write a short bio that highlights your expertise or niche, and include a link to your blog.
- Add an engaging profile picture to build trust and credibility.
- Start by Engaging, Not Promoting
- Read posts shared by other bloggers and leave thoughtful comments.
- Upvote or like content that resonates with you.
- Build a presence by contributing to discussions or answering questions.
- Share Your Blog Links Strategically
When sharing your content:
- Write a catchy headline that highlights the value of your blog post.
- Include a short description explaining why your post is helpful or interesting.
- Add relevant tags to make your post easier to discover.
- Participate in Weekly or Thematic Roundups Many blogging communities, like BlogEngage, organize weekly threads or thematic discussions. Share your blog links in these specific threads to gain targeted visibility.
- Reciprocate and Support Other Bloggers Building relationships in these communities requires mutual support. Engage with others’ posts by commenting, sharing, or linking to their blogs. This reciprocity encourages them to return the favor.
- Follow Community Guidelines Every platform has its rules regarding link sharing and promotion. Avoid spamming or self-promotion in unrelated discussions. Always focus on adding value first.
Example Execution
Imagine you’ve written a blog post titled, “10 Easy Ways to Monetize Your Blog.” Here’s how you can promote it in blogging communities:- GrowthHackers:
- Post Title: “How I Monetized My Blog in 6 Months Using These 10 Strategies”
- Description: “Are you struggling to make money from your blog? I’ve tried several methods, and these 10 strategies helped me generate consistent income. Check out my experience here.”
- Tags: Blogging, Monetization, Case Studies.
- BlogEngage:
- Share your post in a “Monetization Tips” thread or weekly roundup. Add a comment like: “Here’s a guide I wrote on monetizing blogs—easy steps that worked for me. Would love your feedback!”
- Triberr:
- Join a tribe focused on blogging tips. Share your blog link and ask for feedback or shares.
Advanced Tips for Sharing in Blogging Communities
- Be Consistent Visit your chosen communities regularly to maintain visibility and relationships. Active members are more likely to receive engagement on their posts.
- Host AMA (Ask Me Anything) Sessions Establish authority by hosting an AMA within the community. Share insights from your blog and direct participants to relevant posts for deeper dives.
- Link Internally
When discussing your blog in comments or discussions, link to posts that are directly relevant to the topic. For example:
- “This reminds me of a post I wrote on content calendars—you can find a detailed template here: [Link].”
- Track Your Performance Use tools like Google Analytics to track referral traffic from these communities. Monitor which posts perform best and refine your approach accordingly.
Why Blogging Communities Work
- Highly Relevant Traffic: The audience in blogging communities is already interested in blogging-related content, making them more likely to engage.
- Peer Support: Fellow bloggers can share your content on their platforms, expanding your reach.
- Networking Opportunities: These communities are excellent for forming partnerships, finding guest post opportunities, or joining collaborative projects.
Step 7: Use Content Aggregators
Content aggregators are platforms that compile and organize high-quality content from various sources. By submitting your blog posts to these platforms, you can bring blog audience that actively seeks information in your niche. Aggregators like Flipboard and Zest have established, loyal user bases, making them a great way to amplify your reach and drive traffic.Why Content Aggregators Work
Content aggregators act as a bridge between your blog and readers who are looking for relevant, high-quality content. These platforms:- Attract Targeted Audiences: Readers come to aggregators looking for curated content.
- Improve Visibility: Aggregators often have higher domain authority, which helps your content appear in search results.
- Save Time: Instead of marketing your blog across multiple channels, you can submit it to aggregators and reach a wide audience efficiently.
Popular Content Aggregators
Aggregator | Best For | Key Benefit |
---|---|---|
Lifestyle, tech blogs | Eye-catching magazine-style presentation. | |
Zest | Marketing professionals | Curated for quality and relevance. |
General audiences | Easy bookmarking for repeat visits. | |
Feedly | Business and niche topics | Organized, real-time content updates. |
AllTop | Wide range of topics | Aggregates top blogs and articles. |
How to Use Content Aggregators Effectively
- Choose the Right Aggregator for Your Niche
Not all aggregators cater to the same audience. Select platforms that align with your blog’s content. For example:
- If your blog is about digital marketing, Zest is ideal.
- If you write about lifestyle topics, Flipboard is a better fit.
- Submit Your Blog with a Catchy Description
Most aggregators require a brief description when you submit your content. Make this count by crafting a summary that highlights the value of your blog post.
- Example: For a blog post on productivity, you might write: “Discover 7 actionable tips to boost your daily productivity and reclaim your time.”
- Optimize Your Blog Titles for Clickability
Aggregators display your blog’s title prominently, so ensure it’s engaging and relevant.
- Use numbers or power words like “ultimate,” “essential,” or “must-know.”
- Ask questions or address problems your audience is searching for.
- Example:
- Original Title: “Travel Tips for Beginners”
- Aggregator-Optimized Title: “10 Must-Know Travel Tips Every Beginner Needs.”
- Focus on Visual Appeal
Aggregators like Flipboard prioritize visual presentation. Ensure your blog post features:
- High-quality images: Choose clear, relevant images to accompany your content.
- Infographics: Break down data or complex ideas into visually appealing graphics.
- Engage with Aggregator Communities Some platforms, like Zest, allow users to upvote or comment on submissions. Engage with the community by responding to comments and participating in discussions to build credibility.
- Track Performance Use tools like Google Analytics to monitor referral traffic from content aggregators. Assess which platforms drive the most traffic and optimize your strategy accordingly.
Advanced Tips for Using Content Aggregators
- Update Regularly: Submitting new content consistently keeps your profile active and helps maintain visibility.
- Repurpose Content: Adapt older blog posts with updated information or visuals and resubmit them.
- Follow Submission Guidelines: Each aggregator has specific rules for content submission. Adhering to these ensures your content is accepted and promoted.
- Leverage Aggregator Trends: Some platforms, like Flipboard, have trending topics. Tailor your submissions to align with these trends to increase visibility.
Examples of Execution
- Flipboard
- Blog Topic: “Top 5 DIY Home Decor Ideas”
- Flipboard Description: “Get inspired with these 5 easy and budget-friendly DIY decor projects. Perfect for transforming your space without breaking the bank!”
- Include a visually appealing featured image of a completed DIY project.
- Zest
- Blog Topic: “How to Optimize Your Content Marketing Strategy in 2024”
- Zest Submission: Submit under the “Content Marketing” category with tags like #SEO, #ContentStrategy, and #MarketingTips.
- Ensure the blog has actionable takeaways for a professional audience.
- Pocket
- Blog Topic: “10 Quick Recipes for Busy Weeknights”
- Pocket Appeal: Add tags like #QuickMeals and #DinnerIdeas to make it easier for users to bookmark and revisit.
Benefits of Content Aggregators
- Diverse Reach: Aggregators allow you to reach audiences you might not find through social media or organic search.
- SEO Boost: High-authority aggregators linking to your blog improve your blog’s credibility and ranking.
- Passive Traffic: Once your content is submitted, it can generate traffic long after publication.
Why This Strategy Works
Content aggregators are powerful tools because they already have an engaged audience actively seeking content. By presenting your blog in a way that aligns with the aggregator’s format and user expectations, you can effectively bring blog audience without heavy promotional efforts. Start with platforms that best fit your niche, and watch your blog traffic grow exponentially.Step 8: Engage on LinkedIn
LinkedIn is the go-to platform for professionals and B2B audiences, making it an excellent channel for promoting your blog posts. Its highly focused network enables you to build authority, establish connections, and bring blog audience that is interested in actionable insights and professional content.Why LinkedIn Works for Blogs
- Professional Audience: LinkedIn users are actively seeking valuable, career-focused, or business-related content.
- Niche Targeting: LinkedIn allows you to target specific industries, job roles, and groups, ensuring that your blog reaches the right audience.
- Engagement-Driven Algorithm: Posts that spark discussions or interactions tend to perform well on LinkedIn, boosting visibility for your blog.
How to Use LinkedIn to Promote Your Blog
- Share Blog Posts in LinkedIn Groups
LinkedIn Groups are specialized communities for professionals in various industries and niches. By sharing your blog posts in these groups, you can connect directly with users interested in your topic.
- How to Do It:
- Join relevant LinkedIn Groups in your niche. For example, if your blog is about marketing, search for groups like “Digital Marketing Professionals” or “Content Marketing Tips.”
- Share a blog link with a thoughtful post that explains its value to the group. Avoid simply dropping a link—always include context.
- Example Post: “Are you looking for ways to improve your content marketing ROI? I recently wrote a blog with 5 actionable strategies that worked for me. I’d love to hear your thoughts: [Blog Link].”
- How to Do It:
- Post Thought Leadership Content That Links to Your Blog
Build your professional authority by creating posts that showcase your expertise. These posts should offer unique insights while encouraging readers to visit your blog for more information.
- How to Do It:
- Write a short post summarizing the key points of your blog.
- Include a compelling call-to-action (CTA) that links to the blog for full details.
- Example: “Did you know that 70% of marketers say creating quality content is their biggest challenge? In my latest blog, I share 3 simple ways to overcome this hurdle and consistently produce high-quality content. Read more here: [Blog Link].”
- How to Do It:
- Send Personalized Messages to Connections
If you have connections who might benefit from your blog, send them personalized messages with a link. Ensure the message feels genuine and tailored to their interests.
- How to Do It:
- Start by engaging with their recent posts or updates.
- Send a message like: “Hi [Name], I noticed you’re interested in [topic]. I recently wrote a blog post on this subject and thought you might find it helpful. Here’s the link: [Blog Link]. Would love to hear your thoughts!”
- How to Do It:
Advanced Tips for LinkedIn Blog Promotion
- Use LinkedIn Articles
LinkedIn’s built-in publishing tool allows you to write long-form posts directly on the platform. Repurpose your blog post as a LinkedIn article with a CTA leading back to your website.
- Example: If your blog is about leadership skills, publish a LinkedIn article titled, “5 Leadership Traits That Drive Team Success,” with a link to your full blog for additional insights.
- Leverage Hashtags
Adding relevant hashtags to your posts increases discoverability. Research popular hashtags in your niche and include 2–3 per post.
- Example Hashtags for a marketing blog post: #DigitalMarketing, #ContentStrategy, #SEO
- Engage with Your Network Respond to comments on your blog-related posts to spark discussions. Engagement signals LinkedIn’s algorithm to promote your content to a broader audience.
- Use Rich Media Posts with visuals, videos, or infographics tend to perform better. Create a short video summarizing your blog or an infographic highlighting key points.
- Track Performance Use LinkedIn analytics to measure post performance, including views, clicks, and engagement. Adjust your strategy based on these insights.
Example Execution
Imagine you’ve written a blog post titled, “Top 10 Productivity Hacks for Remote Workers.” Here’s how you can promote it on LinkedIn:- Group Post Example: “Remote work comes with its own set of challenges, especially when it comes to staying productive. I recently published a blog with 10 actionable productivity hacks for remote workers. Check it out here: [Blog Link]. I’d love to hear what works for you!”
- Thought Leadership Post Example:
- Post Content:
*“Staying productive while working from home can feel impossible some days. I’ve compiled 10 hacks that have helped me and my team achieve more without burning out. Here’s a sneak peek:
- Time-blocking is your best friend.
- Take intentional breaks.
- Use tools like Trello or Asana to stay organized. Curious about the rest? Read the full blog here: [Blog Link].”*
- Post Content:
*“Staying productive while working from home can feel impossible some days. I’ve compiled 10 hacks that have helped me and my team achieve more without burning out. Here’s a sneak peek:
- Personalized Message Example:
- Message: “Hi [Name], I saw that you’ve been working remotely and thought this blog might be useful for you: [Blog Link]. Let me know what you think or if you have tips of your own!”
Why This Strategy Works
- Professional Context: LinkedIn is a professional platform, so users are more receptive to blog posts offering valuable insights or career advancement tips.
- Targeted Outreach: By engaging in relevant groups and personalizing messages, you ensure your content reaches the right audience.
- Boosted Authority: Regularly sharing thought leadership content positions you as an expert in your field, encouraging readers to follow and engage with your blog.
Step 8: Engage on LinkedIn
LinkedIn is the go-to platform for professionals and B2B audiences, making it an excellent channel for promoting your blog posts. Its highly focused network enables you to build authority, establish connections, and bring blog audience that is interested in actionable insights and professional content.Why LinkedIn Works for Blogs
- Professional Audience: LinkedIn users are actively seeking valuable, career-focused, or business-related content.
- Niche Targeting: LinkedIn allows you to target specific industries, job roles, and groups, ensuring that your blog reaches the right audience.
- Engagement-Driven Algorithm: Posts that spark discussions or interactions tend to perform well on LinkedIn, boosting visibility for your blog.
How to Use LinkedIn to Promote Your Blog
- Share Blog Posts in LinkedIn Groups
LinkedIn Groups are specialized communities for professionals in various industries and niches. By sharing your blog posts in these groups, you can connect directly with users interested in your topic.
- How to Do It:
- Join relevant LinkedIn Groups in your niche. For example, if your blog is about marketing, search for groups like “Digital Marketing Professionals” or “Content Marketing Tips.”
- Share a blog link with a thoughtful post that explains its value to the group. Avoid simply dropping a link—always include context.
- Example Post: “Are you looking for ways to improve your content marketing ROI? I recently wrote a blog with 5 actionable strategies that worked for me. I’d love to hear your thoughts: [Blog Link].”
- How to Do It:
- Post Thought Leadership Content That Links to Your Blog
Build your professional authority by creating posts that showcase your expertise. These posts should offer unique insights while encouraging readers to visit your blog for more information.
- How to Do It:
- Write a short post summarizing the key points of your blog.
- Include a compelling call-to-action (CTA) that links to the blog for full details.
- Example: “Did you know that 70% of marketers say creating quality content is their biggest challenge? In my latest blog, I share 3 simple ways to overcome this hurdle and consistently produce high-quality content. Read more here: [Blog Link].”
- How to Do It:
- Send Personalized Messages to Connections
If you have connections who might benefit from your blog, send them personalized messages with a link. Ensure the message feels genuine and tailored to their interests.
- How to Do It:
- Start by engaging with their recent posts or updates.
- Send a message like: “Hi [Name], I noticed you’re interested in [topic]. I recently wrote a blog post on this subject and thought you might find it helpful. Here’s the link: [Blog Link]. Would love to hear your thoughts!”
- How to Do It:
Advanced Tips for LinkedIn Blog Promotion
- Use LinkedIn Articles
LinkedIn’s built-in publishing tool allows you to write long-form posts directly on the platform. Repurpose your blog post as a LinkedIn article with a CTA leading back to your website.
- Example: If your blog is about leadership skills, publish a LinkedIn article titled, “5 Leadership Traits That Drive Team Success,” with a link to your full blog for additional insights.
- Leverage Hashtags
Adding relevant hashtags to your posts increases discoverability. Research popular hashtags in your niche and include 2–3 per post.
- Example Hashtags for a marketing blog post: #DigitalMarketing, #ContentStrategy, #SEO
- Engage with Your Network Respond to comments on your blog-related posts to spark discussions. Engagement signals LinkedIn’s algorithm to promote your content to a broader audience.
- Use Rich Media Posts with visuals, videos, or infographics tend to perform better. Create a short video summarizing your blog or an infographic highlighting key points.
- Track Performance Use LinkedIn analytics to measure post performance, including views, clicks, and engagement. Adjust your strategy based on these insights.
Example Execution
Imagine you’ve written a blog post titled, “Top 10 Productivity Hacks for Remote Workers.” Here’s how you can promote it on LinkedIn:- Group Post Example: “Remote work comes with its own set of challenges, especially when it comes to staying productive. I recently published a blog with 10 actionable productivity hacks for remote workers. Check it out here: [Blog Link]. I’d love to hear what works for you!”
- Thought Leadership Post Example:
- Post Content:
*“Staying productive while working from home can feel impossible some days. I’ve compiled 10 hacks that have helped me and my team achieve more without burning out. Here’s a sneak peek:
- Time-blocking is your best friend.
- Take intentional breaks.
- Use tools like Trello or Asana to stay organized. Curious about the rest? Read the full blog here: [Blog Link].”*
- Post Content:
*“Staying productive while working from home can feel impossible some days. I’ve compiled 10 hacks that have helped me and my team achieve more without burning out. Here’s a sneak peek:
- Personalized Message Example:
- Message: “Hi [Name], I saw that you’ve been working remotely and thought this blog might be useful for you: [Blog Link]. Let me know what you think or if you have tips of your own!”
Why This Strategy Works
- Professional Context: LinkedIn is a professional platform, so users are more receptive to blog posts offering valuable insights or career advancement tips.
- Targeted Outreach: By engaging in relevant groups and personalizing messages, you ensure your content reaches the right audience.
- Boosted Authority: Regularly sharing thought leadership content positions you as an expert in your field, encouraging readers to follow and engage with your blog.
Step 9: Promote on YouTube
If you’re already creating video content, YouTube is one of the most effective channels to expand your reach and bring blog audience. With over 2 billion monthly users, YouTube offers unparalleled visibility and engagement opportunities. By aligning your blog content with video marketing, you can create a highly interactive experience for your audience and drive consistent traffic to your blog.Why YouTube Works for Blog Promotion
- Massive Audience: YouTube is the second-largest search engine after Google, making it a prime space to promote your blog.
- Visual Engagement: Videos create a more immersive experience than text alone, keeping viewers engaged and encouraging them to explore more.
- SEO Benefits: Well-optimized videos on YouTube can rank in both YouTube and Google search results, boosting your blog’s discoverability.
How to Promote Your Blog on YouTube
- Create a Short Video Summarizing Your Blog Content
Use your blog post as the script for your video, focusing on key takeaways or actionable tips.
- Length: Keep the video between 3–10 minutes to maintain viewer attention.
- Structure:
- Introduction: Start with a hook that grabs attention (e.g., “Want to save 10 hours a week? Here are my top productivity hacks!”).
- Body: Share the highlights of your blog post with visuals, graphics, or examples.
- Conclusion: Encourage viewers to visit your blog for the full details.
- “Want to know all five hacks? Head over to my blog for the full list and detailed tips!”
- Add the Blog Link in the Description and Pinned Comments
Ensure viewers can easily find your blog by linking it prominently.
- Description: Write a short paragraph summarizing the video and include your blog link with a CTA like: “For more tips, read the full blog post here: [Blog Link].”
- Pinned Comment: Pin a comment on your video with the blog link and a short message like: “Thanks for watching! Don’t forget to check out the full guide on my blog: [Blog Link].”
- Use Engaging CTAs to Direct Viewers to Your Blog
Encourage viewers to take action during and at the end of your video.
- Verbal CTA: “For a step-by-step guide, click the link in the description below!”
- Visual CTA: Use YouTube’s end screens and cards to display links to your blog or related videos.
- Optimize Your Video for Search
- Use keywords related to your blog post in the video title, description, and tags.
- Example:
- Blog Title: “Top 10 Productivity Tips”
- Video Title: “10 Productivity Hacks to Save Time (Full Guide in Blog).”
- Add timestamps in your description for easy navigation.
Advanced Tips for YouTube Blog Promotion
- Repurpose Blog Content into Video Series
Break down long blog posts into smaller, focused video series.
- Example: A blog about “How to Start a Blog” can become:
- Video 1: “Choosing a Niche”
- Video 2: “Setting Up Your Blog”
- Video 3: “Promoting Your Blog for Free”
- Example: A blog about “How to Start a Blog” can become:
- Leverage Shorts for Quick Engagement YouTube Shorts are perfect for grabbing attention and directing traffic to your blog. Create 60-second clips highlighting key points from your blog with a link in the description.
- Collaborate with YouTubers Partner with influencers or creators in your niche to share your content or co-create videos that direct traffic to your blog.
- Use Analytics to Refine Your Strategy Track metrics like click-through rates (CTR), view duration, and traffic sources to see how effectively your videos are driving traffic to your blog. Adjust your content and CTAs based on these insights.
Example Execution
Let’s say your blog post is about “10 Healthy Meals Under 30 Minutes.”- Create a Video: Film a tutorial featuring 2–3 recipes from the blog, showing step-by-step preparation.
- Title: “3 Quick & Healthy Meals You Can Make in 30 Minutes.”
- Description: “Looking for more ideas? Check out the full list of 10 recipes on my blog: [Blog Link].”
- Add CTAs:
- At the end of the video, say: “For the complete recipe list, visit my blog. The link is in the description below!”
- Pin a comment: “Loved these recipes? Find more on my blog: [Blog Link].”
- Optimize for Keywords: Use tags like #QuickMeals, #HealthyEating, and #EasyRecipes to reach the right audience.
Why YouTube is a Powerful Blog Promotion Tool
- Enhanced Visibility: Video content is highly shareable, making it more likely to go viral or reach new audiences.
- Personal Connection: Videos let you build a more personal connection with your audience, increasing trust and loyalty.
- Long-Term Benefits: Unlike social media posts, YouTube videos can continue to drive traffic months or even years after they’re uploaded.
Step 10: Use Paid Promotions Strategically
Paid advertising is a powerful tool to supercharge your blog’s reach. When used strategically, platforms like Google Ads, Facebook Ads, and Twitter Ads can help you bring blog audience that is highly targeted and engaged. With precise targeting and performance tracking, paid promotions can deliver significant returns for your blog traffic and overall visibility.Why Paid Promotions Work
- Precise Targeting: Paid ads allow you to focus on specific demographics, locations, and interests, ensuring your blog reaches the right audience.
- Immediate Results: Unlike organic traffic, paid ads can generate traffic quickly, making them ideal for promoting new blog posts or seasonal content.
- Scalability: You can start small with a modest budget and scale your campaigns as you see results.
Popular Platforms for Paid Blog Promotions
Platform | Type of Ad | Best Practice |
---|---|---|
Google Ads | Search Ads | Target keywords related to your blog. Focus on long-tail keywords for lower competition. |
Facebook Ads | Boosted Posts | Target niche audiences based on interests, behaviors, and demographics. |
Twitter Ads | Promoted Tweets | Use eye-catching visuals and hashtags to increase engagement. |
LinkedIn Ads | Sponsored Content | Promote professional or B2B blogs to specific industries or job roles. |
Pinterest Ads | Promoted Pins | Ideal for blogs with strong visual elements like DIY, fashion, or home decor. |
How to Use Paid Promotions Effectively
- Allocate a Small Budget for Testing
Start with a modest budget to test the waters. Allocate your spending across different platforms and ad formats to determine what works best for your blog.
- Example: Spend $50 on Google Ads, $50 on Facebook Ads, and $50 on Pinterest Ads for a week to measure performance.
- Create Compelling Ad Copy
Your ad copy should grab attention, highlight the value of your blog, and include a strong call-to-action (CTA).
- Example for a travel blog:
- Headline: “Explore the World on a Budget!”
- Body: “Discover 10 amazing destinations you can visit without breaking the bank. Read more now!”
- CTA: “Learn More” or “Read Now.”
- Example for a travel blog:
- Target Blog-Related Keywords (Google Ads)
Google Ads’ Search Ads allow you to target users actively searching for topics related to your blog.
- Use tools like Google Keyword Planner to find relevant keywords.
- Focus on long-tail keywords for lower competition and higher conversion rates.
- Example: Instead of targeting “travel tips,” use “budget travel tips for Europe.”
- Boost Blog Posts (Facebook Ads)
Use Facebook’s Boosted Posts to reach a wider audience.
- Target users based on interests (e.g., “Travel Enthusiasts” or “Digital Marketing”).
- Experiment with lookalike audiences to find new readers similar to your existing followers.
- Promote Tweets with Visuals (Twitter Ads)
Twitter’s Promoted Tweets are perfect for short, impactful blog promotions.
- Use engaging visuals like infographics, charts, or blog highlights.
- Include trending hashtags for more visibility.
- Example: For a blog on productivity, use hashtags like #WorkSmart and #TimeManagement.
- Optimize for Clickability Ensure your ads are visually appealing and clickable. Use high-quality images, bold headlines, and action-oriented CTAs to encourage users to visit your blog.
- Track Performance Metrics
Use analytics tools to measure the success of your ads. Focus on key metrics such as:
- Click-Through Rate (CTR): Measures how many users click your ad.
- Bounce Rate: Indicates whether users find your blog engaging.
- Cost Per Click (CPC): Helps you evaluate the cost-effectiveness of your ads.
- Conversions: Tracks actions like newsletter signups or time spent on the blog.
- Refine Your Strategy Based on your performance metrics, adjust your targeting, ad copy, or budget. Double down on platforms and ad types that yield the best results.
Example Execution
Scenario: You’ve written a blog titled “10 Productivity Tips for Remote Workers.”- Google Ads:
- Keywords: “Remote work tips,” “productivity hacks for work from home.”
- Ad Copy:
- Headline: “Boost Productivity at Home!”
- Description: “Learn 10 proven strategies to work smarter, not harder. Read now!”
- Landing Page: Link to your blog post.
- Facebook Ads:
- Target Audience: Ages 25–40, interests in “Remote Work” and “Time Management.”
- Image: A clean, professional workspace setup.
- CTA: “Discover Productivity Hacks.”
- Pinterest Ads:
- Promote a pin featuring an infographic from your blog.
- Link to the full blog post for detailed tips.
Tips for Maximizing ROI on Paid Ads
- Use A/B Testing Test different ad creatives, headlines, and CTAs to determine which combination performs best.
- Retarget Visitors Use retargeting ads to bring back users who visited your blog but didn’t engage deeply. Platforms like Facebook and Google offer retargeting options.
- Combine Paid Ads with Organic Efforts Paid promotions work best when complemented with organic efforts like SEO, email marketing, and social media engagement.
- Focus on High-Value Content Promote blog posts that are likely to generate additional actions, like email signups or shares, to maximize the return on your investment.
Why Paid Promotions Matter
Paid ads provide immediate results and allow you to reach highly targeted audiences. When done strategically, they amplify your blog’s visibility and ensure that your content reaches readers who are likely to engage with it. For blogs looking to grow quickly, paid promotions are an essential tool in the marketing mix.Conclusion and Next Steps
By following this step-by-step SOP, you’re now equipped to promote your blog effectively. Whether it’s leveraging social media, collaborating with influencers, or using email marketing, these strategies will bring blog audience and boost your traffic. Looking for more insights? Check out our other blogs:“Great content deserves great attention. Sharing is the key to visibility.”Now it’s your turn—start sharing your blog posts strategically today!