Blog Sharing Management Plan.
Management Plan to Share the Blog Post on Different Platforms and Bring Traffic to Your Blog
Table of Contents
- Introduction
- Why You Need a Blog Sharing Management Plan
- Key Elements of a Successful Blog Sharing Management Plan
- Step-by-Step Blog Sharing Management Plan
- Platforms to Share Your Blog
- Using Tools for Efficiency
- Content Optimization for Each Platform
- Tracking and Measuring Success
- Conclusion and Call to Action
Introduction
Have you ever hit “publish” on a blog post, then sat back and wondered where all the traffic is? If so, you’re not alone. One of the most important parts of blogging is how you share your blog post and drive traffic to it. Simply creating high-quality content isn’t enough—you need a blog sharing management plan to bring that traffic in. This post will walk you through how to create a strategic plan to share your blog across multiple platforms effectively, using tools that simplify the process and help you reach your audience.
We’ll explore the following key areas:
- Why a blog sharing management plan is critical
- Steps to execute an effective sharing strategy
- The platforms to prioritize for blog promotion
- Tools that make the process seamless
- Ways to track your blog’s performance
Ready to dive in? Let’s start by discussing why this strategy is a game-changer.
Why You Need a Blog Sharing Management Plan
You’ve crafted a brilliant post, full of valuable insights, yet it’s sitting idle with few readers. What’s missing? It’s simple: strategic distribution. Without a plan, your blog will struggle to be seen by the people who could benefit from it most. A blog sharing management strategy ensures that you’re sharing your post at the right time, on the right platform, and to the right audience, maximizing your blog’s visibility.
Example: Imagine you wrote an amazing post about productivity hacks. If you only shared it once on Twitter, your potential traffic is limited. However, if you share it across multiple platforms like LinkedIn, Facebook, and email newsletters, you broaden the reach and increase your chances of getting more visitors.
| Benefit | Explanation |
|---|---|
| Increased traffic | More visibility leads to more clicks and readers. |
| Broader audience reach | Expands your reach beyond just one platform. |
| Consistency in sharing | Ensures regular exposure across all platforms. |
| Better engagement | Different platforms offer unique engagement opportunities with readers. |
| SEO benefits | More backlinks and mentions can improve your search engine rankings. |
Key Elements of a Successful Blog Sharing Management Plan
An effective blog sharing management plan comprises several critical components. Each one plays a role in ensuring your content reaches the maximum audience.
1. Audience Understanding
Before sharing, know who you’re targeting. Each platform has a different audience, and knowing where your target audience spends time will guide you on which platforms to focus on.
2. Platform Selection
There’s no one-size-fits-all. Identify the platforms that will work best for your niche, such as LinkedIn for professional content, Pinterest for visually-driven posts, and Twitter for quick updates.
3. Content Tailoring
Each platform requires unique content formats. Facebook posts might benefit from a more casual tone, while LinkedIn may require a professional and detailed approach.
4. Consistency
One of the key aspects of blog sharing management is consistency. Regular posting keeps your content fresh in your audience’s minds and allows for a greater chance of engagement.
5. Tool Utilization
Using the right tools can save you time and automate your sharing process. We’ll dive into specific tools later, but platforms like Buffer, Hootsuite, and Tailwind are your best friends when it comes to efficient sharing.
6. Tracking Performance
Tracking how your blog is performing on different platforms is essential. Without monitoring metrics like clicks, views, or engagement, you won’t know what’s working and what needs tweaking.
Step-by-Step Blog Sharing Management Plan
Here’s a step-by-step guide to create and execute your blog sharing management strategy. This will help you streamline your efforts and ensure no platform or opportunity is missed.
Step 1: Create Shareable Content
Before you even start thinking about where to share, ensure that your content is shareable. That means adding clear, clickable images, creating strong headlines, and adding social share buttons on your blog. When people can easily share your content, they’re more likely to do so!
Tip: Use a tool like Canva to create engaging blog images that fit various platforms. A visually appealing post is more likely to be clicked and shared.
Step 2: Identify Your Platforms
Select the platforms where your audience is most active. For instance:
- LinkedIn for business and professional audiences.
- Pinterest for creative or visual content.
- Instagram for lifestyle or visually-driven blogs.
- Facebook and Twitter for broader, general audiences.
Step 3: Tailor Content for Each Platform
You’ll need to adjust your message depending on the platform. While the core content remains the same, you should tweak your headline, description, and format. Here’s an example of how a post might differ across three platforms:
Example: Let’s say you’ve written a blog post on “Best Practices for Time Management”:
- Twitter: “Struggling with time management? Check out these 5 tips that could change your productivity game. #timemanagement”
- LinkedIn: “Time management is a critical skill in today’s fast-paced work environment. Our latest blog breaks down 5 proven strategies to master your schedule. Read more here.”
- Instagram: Use an image of a well-organized workspace and caption: “Want to be more productive? Swipe to see my 5 favorite time management hacks! #ProductivityHacks”
Step 4: Automate with Tools
To make the process smoother and more efficient, use automation tools. These tools allow you to schedule posts in advance, ensuring consistency without manual effort.
| Tool | Purpose | Key Feature |
|---|---|---|
| Buffer | Social media scheduling | Easy-to-use interface for multiple platforms. |
| Hootsuite | Social media management | Comprehensive analytics and scheduling features. |
| Tailwind | Pinterest and Instagram scheduler | Best for visual content and detailed analytics. |
| CoSchedule | Marketing calendar & scheduling | Offers content calendar and multi-platform posting. |
| MeetEdgar | Social media automation | Recycles your evergreen content for repeated posts. |
Step 5: Schedule Your Posts
Using the tools mentioned, schedule your blog shares at optimal times for each platform. Research shows that different times work best for different platforms. For example:
- Instagram: 11 AM to 1 PM and 7 PM to 9 PM are peak engagement times.
- LinkedIn: Best times are 8 AM to 10 AM and 12 PM.
Step 6: Engage with Your Audience
Once your post is live, don’t just set it and forget it. Engage with comments, share on relevant groups or communities, and interact with your readers. The more engagement your post has, the more visibility it gets.
Step 7: Re-share Your Content
Don’t be afraid to reshare your content after a few days or weeks. Evergreen content, in particular, can be re-promoted with updated messaging to keep it fresh.
Platforms to Share Your Blog
While the internet offers endless platforms to promote your blog, here’s a breakdown of the most popular and effective channels:
1. Social Media Platforms
These are a no-brainer when it comes to blog promotion.
- Facebook: Great for community engagement. Share posts in relevant groups.
- Twitter: Perfect for quick updates and hashtags.
- LinkedIn: Essential for professional or B2B content.
- Instagram: Best for visual and lifestyle blogs.
2. Email Newsletters
Don’t underestimate the power of email marketing. Include your blog post in a newsletter to keep your subscribers updated and engaged.
3. Content Aggregator Sites
These platforms are excellent for getting your content in front of new audiences.
- Medium: Allows you to publish or republish blog posts.
- Reddit: Find relevant subreddits where your post would be valuable.
4. Online Communities
Share your blog in niche-specific forums or groups such as Quora, Reddit, and Facebook groups related to your blog’s topic.
Using Tools for Efficiency
Efficiency is key to effective blog sharing management. You don’t have to post manually on every platform or stay glued to your computer. Below are tools to make the process faster and more efficient:
Example: If you write about digital marketing, using Buffer will help you schedule your posts at prime engagement times, without you having to be online to post manually.
| Tool | Platforms Supported | Unique Feature |
|---|---|---|
| Buffer | Facebook, Twitter, LinkedIn | Optimizes posting times for highest engagement |
| Tailwind | Pinterest, Instagram | Focuses on visual content and community sharing |
| Hootsuite | Facebook, Twitter, LinkedIn, YouTube | Offers a detailed dashboard for tracking posts |
| CoSchedule | Multiple platforms | Integrates with WordPress for seamless publishing |
| BuzzSumo | Facebook, Twitter | Finds influencers who can help amplify your blog |
Content Optimization for Each Platform
You can’t just post the same link everywhere without optimizing it for each platform. Here’s how to tailor your content for maximum effect on the key platforms:
Facebook:
Use engaging images, video snippets, or text posts with links that spark conversation.
Twitter:
Short, catchy snippets work best. Include hashtags relevant to your niche to increase discoverability.
LinkedIn:
Focus on professional and in-depth content. Articles and longer posts perform well on this platform.
Instagram:
Visual appeal is king. Use attractive images or infographics that lead back to your blog.
Tracking and Measuring Success
Tracking your blog’s performance is critical for future improvement. You’ll want to track metrics like:
- Clicks: How many people clicked on the link to your blog.
- Shares: How often your blog is shared by others.
- Engagement: Likes, comments, or replies to your blog shares.
- Conversions: If applicable, how many readers performed a desired action (such as signing up for a newsletter).
Use tools like Google Analytics, Hootsuite Insights, or Facebook Analytics to track the performance of each shared post. Based on the data, tweak your blog sharing management plan to maximize traffic and engagement.
Conclusion and Call to Action
Building and implementing a strong blog sharing management plan is crucial for maximizing your blog’s visibility and driving traffic. By understanding your audience, selecting the right platforms, and using tools to streamline the process, you can increase your blog’s reach and engagement.
Take action now: Create your own blog sharing management plan today, and don’t forget to track your progress. Want to dive deeper into effective blogging strategies? Read our next post on mastering SEO for blogs to enhance your content’s search engine visibility!
“Blogging is not rocket science, it’s about being yourself and putting what you have into it.” —Anonymous