MC-Guide
Content Writing
Framework 1: AIDA for hooks and email.
AIDA – Attention, Interest, Desire, Action for hooks and email.
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AIDA Hook & Email Intake SOP — collect the story pieces before you write hooks and emails that help you earn from writing online
You want to write blog posts, articles, guest posts, or even long reported stories for websites and magazines, and you also want to write simple emails that get read and replied to, so you can finally earn money from your writing work. When you open a website like a WIRED-style tech magazine, you see sharp headlines, short email subject lines, and strong calls to action, and you might think that all those hooks come from natural talent. In reality those writers quietly use a simple structure called AIDA — Attention, Interest, Desire, Action — and they feed it with clear notes about readers, problems, proof, and next steps before they write a single line. This framework gives you that same structure in a beginner-friendly way so you can collect the right information first and then use it to create strong hooks and emails for any outlet you want to write for.
You will not guess what sounds catchy. You will ask calm questions, write short full sentences in your notes, and you will line those notes up with the four AIDA stages. Later you can use the same notes for blog intros, social media hooks, newsletter subject lines, and polite pitch emails. This keeps your brain clear and protects your time because you always know what to say next and why it fits the reader in front of you.
AIDA in one glance — how it guides hooks and emails for blogs, magazines, and guest posts
AIDA is a simple path that your reader travels in their head. They see something that grabs their Attention, they feel enough Interest to keep reading, they build Desire for a result that matters to them, and finally they take an Action. You can use this same path for a blog headline, a newsletter subject line, a guest post intro, or a short email to an editor. When you build your notes to match these four steps, you stop writing random sentences and start guiding your reader on purpose.
| AIDA stage | What it means in your writing | Questions you answer in your notes | Where it shows up |
|---|---|---|---|
| Attention | The first tiny line that makes a busy person pause. It might be a sharp problem, a surprising fact, or a short emotional image that feels real. | What is the specific problem, tension, or surprise that will make this reader stop scrolling for two seconds? What short phrase or picture can carry that feeling? | Page title, blog headline, article deck, newsletter subject line, social hook, first line of a pitch email. |
| Interest | The next lines that show the reader you understand their situation and you will talk about something useful and relevant, not random content. | What is the quick backstory or context behind the problem? What question is already in the reader’s mind that you can say out loud so they feel seen? | First paragraph of the blog, preview text in email, short summary in a pitch, subhead under the main headline. |
| Desire | The clear picture of a better result that feels both attractive and believable, backed with proof and examples, not just promises. | What practical result will the reader get if they follow the article or email? What proof, examples, or mini stories can you collect to make this result feel real? | Body of the blog post, bullet list of benefits, short proof paragraph in a pitch email, case study snippet in a guest post. |
| Action | A simple next step that feels safe, clear, and small enough to say “yes” to right now, not someday. | What is one small action you want the reader or editor to take after this? What tiny promise can you make that matches that action and feels honest? | “Read more” click, “Reply to this email”, “Send me your idea”, “Download the checklist”, “Visit this page”, “Pitch accepted → send full draft”. |
The 12-minute AIDA intake before you write any hook or email
In this routine you spend twelve calm minutes collecting raw material for AIDA instead of staring at a blank cursor. You decide which piece you are working on — maybe a blog post, a guest article, or a short pitch email to an editor — and then you fill small notes under Attention, Interest, Desire, and Action. After that you will have a page of sentences you can turn into many hooks and email lines without overthinking every time.
12-minute AIDA intake — minute by minute
- Decide what you are creating right now: a blog post, a guest post for a bigger site, a newsletter email, or a short pitch email to an editor.
- Write one line: “This AIDA intake is for [type] about [topic] on [target website or niche].”
- Add a money line: “If this piece works, it helps me earn by [getting an assignment / growing an audience / selling a product / booking a client].”
- Write one clear description of your reader: “I am talking to [who they are, in simple words].”
- List at least three sharp problems or irritations this reader feels related to your topic. Use short notes like “pays for tools that do not get used” or “no time to learn complicated software.”
- Write one surprising fact, tiny story, or bold contrast you can use later as the first line, for example “Most people open a newsletter and forget the name of the writer in five seconds.”
- Under your problem list, write the question a reader might ask: “Why does this keep happening?” or “Is there a simpler way?” or “Does this work for someone like me?”
- Add two or three curiosity gaps. For each one, finish this sentence: “Most people [wrong belief], but in this article / email I will show [more accurate or useful view].”
- Note one short promise: “After reading this, you will know [specific skill or step].”
- Write three simple benefits that a reader can feel, not just numbers. For example: “feels confident sending a pitch email” or “has three hook ideas saved for the next blog post.”
- For each benefit, note one proof point you can find: a tiny story, a past result from your own experiments, a visible example on a known website, or a practical before/after comparison.
- Add one risk-removal idea, like “no need to buy tools” or “do this in 20 minutes using free notes you already have.”
- Choose one primary action you want from this piece. For a blog post it might be “join my email list”, for a guest post it might be “click to my portfolio”, and for a pitch email it might be “reply with a yes or a question.”
- List the small worries that could stop your reader from taking that action, such as “too much time”, “too salesy”, or “not sure it is for me.”
- Next to each worry, add one simple reassurance line you can later place near your call to action, like “you can unsubscribe in one click” or “this is a one-time download, no spam.”
- Think about the website or audience you are writing for. Is it casual like a personal blog, or more polished like a serious magazine?
- Use the sliders below to decide how your hook and email should feel so that they match the house tone instead of fighting it.
- Under your notes, write three possible hook lines in rough form and two possible email subject line ideas. They do not need to be perfect; they are just tests.
- Ask yourself: “Do I know the reader, the problem, the result, and the action clearly enough?” If any part feels foggy, circle that AIDA letter and spend two more minutes there after this session.
- Rate your readiness from 1 to 5 and write one next step, for example “find one more proof example” or “tighten the promise so it fits a beginner better.”
What you collect for AIDA in one sitting (and why it matters for earning)
At the end of one intake session you have a small dataset about your reader and your idea. These ten groups of notes act like a private control panel for all your hooks and emails for this topic. They save you from rewriting the same lines again and again and they help your future pitches and newsletters feel strong and consistent.
| Data group | What you write (one short line) | How it feeds AIDA |
|---|---|---|
| Reader snapshot | “I am talking to [who] who is struggling with [problem] and wants [result].” | Makes Attention and Interest concrete because you know exactly who is reading and what is hard for them right now. |
| Core problem | One sharp line that names the problem in the reader’s own words, such as “I keep writing but nobody clicks my posts.” | Gives you pain-focused hooks, honest opening lines, and empathetic emails that feel human, not robotic. |
| Attention hook list | 3–7 quick ideas: a stat, a question, a tiny story, a contrast, a call-out, a strong image. | You can test these as blog titles, subject lines, or social hooks without starting from zero every time. |
| Interest story notes | A few sentences of context and a simple “why this matters now” explanation. | Becomes your article intro, email lead, and short “why now” sentence in pitches to editors. |
| Desired outcome | “After reading, the reader can [do what] in [time frame] with [resources].” | Guides the Desire section of your content and keeps your promise realistic, which builds trust with readers and editors. |
| Benefit bullets | 3–5 benefits written like everyday wins, not hype, for example “knows what to say in the first two lines of an email.” | Turns into bullets in the blog body, short lines in your emails, or talking points in your pitch. |
| Proof sources | List of examples, personal tests, client stories, public articles, or data you can reference. | Makes Desire believable and keeps editors confident that your idea is grounded, not fluffy. |
| Main action | “The main action I want is [subscribe / reply / click / book / share].” | Directly shapes the Action part of AIDA and your call to action in emails, posts, and guest pieces. |
| Friction & reassurance | One list of worries plus one soft line next to each to reduce fear or doubt. | Helps you write gentle CTAs that respect the reader and still move them forward, which keeps your reputation strong. |
| Tone sliders | 3 quick labels: formality, emotion level, and playfulness, e.g., “smart-casual, medium emotion, low joking.” | Aligns your AIDA writing with each website’s style, so your hooks and emails feel native on a site like WIRED, not off-brand. |
Template_01: AIDA Hook & Email Canvas — [Editable] Fill your own data
You will see six boxes. The first four follow AIDA directly, and the last two connect your notes to real places where your writing will live, like a blog post, a guest article on a bigger website, or an email sequence. Once you fill these boxes, you can write many AIDA-style hooks and emails without filling this again for the same topic.
Pre-filled example for AIDA Hook & Email Canvas — WIRED-style tech culture article & pitch
This demo shows how you might fill the canvas for a long article idea about repairable phones for a technology and culture website similar in spirit to WIRED. You can use it as a pattern. The important part is the thinking, not copying the exact phrases.
Hook pattern bank — six simple ways to start AIDA for blogs and emails
You do not need to invent a new hook style every time. Most strong hooks on professional websites quietly fall into a few simple patterns. When you connect those patterns to your AIDA notes, you can build headlines and subject lines faster and with less stress.
Match hooks to AIDA notes
| Hook pattern | Which AIDA notes it uses | Where you might use it |
|---|---|---|
| Problem hook | Core problem + Reader snapshot | Blog headline, guest post intro, first line of a pitch email. |
| Outcome hook | Main outcome + benefit bullet | Newsletter subject line, landing page hero text, subhead in article. |
| Contrarian hook | Curiosity gap note | Opinion piece headline, thought-leadership email, social post. |
| Story hook | Backstory + Attention angle | Long-form feature intro, magazine-style blog series. |
| Number hook | Proof source + outcome line | Data-driven blog, research email to decision makers, explainer article. |
| Call-out hook | Reader snapshot + core problem | Guest post on niche site, community newsletter, “start here” blog page. |
Email map — how each part of your email follows AIDA
Many writers only think about AIDA for sales pages, but the same flow works beautifully for simple emails, especially when you are writing to editors, newsletter subscribers, or potential clients. This table helps you see where your canvas notes plug into a real email so you stop guessing line by line.
| Email part | Which AIDA stage it leans on | Notes you reuse from the canvas |
|---|---|---|
| Subject line | Attention + Desire | Attention angle, core problem, or main outcome, written in 6–12 words so it fits on a mobile screen. |
| Preview text | Interest | Backstory sentence or curiosity gap. One short hint that completes or deepens the subject line. |
| Opening line | Attention + Interest | Reader snapshot, problem description, or tiny story that proves you understand their world. |
| Middle paragraph | Interest + Desire | Desired outcome, benefit bullets, and one proof piece. This is where you explain just enough and avoid long lectures. |
| Closing and CTA | Desire + Action | Main action line, micro-yes step, reassurance line, and any honest urgency you planned. This is where you clearly ask for a reply, a click, or a decision. |
Proof & story bank — collect material once, reuse in many AIDA pieces
Desire becomes real when you support your promise with proof. That proof can be small: a tiny story, a screenshot, a quote, a simple before/after. When you store your best proof sources in one place, you can pull them into many blog posts and emails without starting research again.
| Source type | What it proves | Where you might use it | Reuse note |
|---|---|---|---|
| Personal experiment | Shows that you tried the method yourself and what changed for you. | Blog story, guest post section, proof paragraph in an email pitch. | Reuse as a short anecdote; keep the numbers simple and honest. |
| Client or reader example | Shows that the method works for someone other than you. | Case study box in article, testimonial line in an email, example inside a newsletter. | Change identifying details if needed; always get permission for private information. |
| Public article or report | Provides outside context, market size, or trend direction. | Background paragraph in long-form piece, link in explainer blog, context line in email. | Use to support, not replace, your own thinking; avoid over-quoting. |
| Simple metric | Shows time saved, money earned, or other measurable change. | Number hook, bullet in Desire section, line in CTA (“takes under 10 minutes”). | Round numbers to keep them easy to read and explain how you measured them. |
| Visual | Helps readers see progress or structure at a glance. | Chart or mini graphic in blog, linked screenshot in newsletter, described in email. | Describe the key point in words so your AIDA still works without the image. |
How AIDA hooks and emails help you earn from writing
Good writing does more than sound nice. On the business side, editors and readers make tiny decisions very fast: open, skim, delete, reply, forward, click, assign, or ignore. When your hooks and emails follow AIDA, you respect their time and guide those decisions gently toward actions that help you earn.
Attention and Interest notes give you subject lines and previews that match what the reader cares about today, so editors are more likely to open your pitch and subscribers are more likely to read your newsletter.
Desire notes keep you honest about what your blog post or email can really deliver, which makes it easier to build trust and long-term relationships that lead to repeat assignments and referrals.
Action notes help you ask for specific steps: reading a linked article, joining your list, booking a call, or assigning a piece. You stop using vague closes like “let me know what you think” and start using actions that move your writing career forward.
Because your AIDA canvas is reusable, each new post or email about the same topic takes less time. Less time per piece means you can either write more for your own audience or spend more time on higher-paying assignments.
- Angle bank: Every time you fill a new AIDA canvas for a topic, save it in a folder. This becomes a bank of angles you can pitch to different sites.
- Clip compounding: When a hook leads to a published piece, add that clip to your portfolio and reuse the AIDA notes when you approach similar outlets.
- Data diary: Keep a simple list of proof sources that worked well, such as numbers or stories that editors liked, so you know what to use again.
- Seasonal timing: Combine AIDA with a calendar. Plan hooks and emails that connect to upcoming events, report releases, or seasonal needs in your niche.
Practice sprint — one AIDA canvas, three hooks, one email outline
You become confident with AIDA by doing it, not by only reading about it. This short practice sprint helps you turn the framework into a habit you can use every week, even if you are busy with a day job or studies.
Fill the AIDA Hook & Email Canvas for one simple topic, such as “how I wrote my first paid article” or “how to plan a blog post in 20 minutes.”
Write three hook ideas in different patterns using your notes: one Problem hook, one Outcome hook, and one Story hook.
Sketch a very short email plan: subject line, preview text, first line, one proof point, and one CTA line using the email map table.
Read your hooks and email plan aloud. Check that each step feels natural for a real person. Adjust any part that sounds too heavy or salesy until it feels like something you could say in a normal conversation.
Glossary — words you see often when using AIDA for hooks and email
| Term | Plain meaning |
|---|---|
| AIDA | A simple flow that guides a reader from Attention to Interest to Desire to Action in your headline, content, or email. |
| Hook | The first line or two that makes a busy person stop and think, “this is about me, I should read this.” |
| CTA (Call to action) | A clear request for what you want the reader to do next, such as click, reply, subscribe, or book. |
| Subject line | The line of text that appears as the title of your email in the inbox, usually shown in bold. |
| Preview text | The small text next to or under the subject that shows the first part of the email and can boost Interest. |
| Lead | The opening of your article or email, usually the first paragraph, where you set the scene and explain why this matters. |
| Benefit | A positive change or result that the reader will feel or see after following your advice or using your idea. |
| Proof | Anything that shows your claim is real: stories, data, examples, screenshots, quotes, or small experiments. |
| Angle | The specific way you choose to tell a story or explain a topic, focused on one problem, group, or result. |
Your AIDA hook & email system is ready
You now have a practical, beginner-friendly way to collect the details that make AIDA work for blogs, articles, guest posts, and simple emails that lead to paid writing opportunities. Instead of trying to be “creative” on demand every time, you can sit down, fill the canvas once per topic, and then reuse your notes to craft clear hooks and respectful calls to action that match the websites and readers you care about.
The next time you see a professional headline on a site that pays writers well, or you receive a newsletter that feels like it was written exactly for you, you can pause and spot the AIDA steps inside it. Then you can open your own notes, follow the same steps, and write your own pieces with more confidence. Over time this calm, structured way of working will help you build a body of work and a set of relationships that support your goal of earning money from writing online.