Google Discover How Can You Make Your Blog Visible On It.

Quick Reference Table: Key Factors for Google Discover Visibility

What is Google Discover?

Google Discover is a personalized feed of content shown to users on mobile devices, powered by machine learning. Unlike traditional search, it doesn’t require a query—Google suggests articles based on user interests, browsing history, and online behavior.

Example: If someone frequently reads about digital marketing, their Discover feed will show them related articles like “Top SEO Trends” or “Google Discover Visibility Tips.”

How Does Google Discover Work?

Google Discover uses AI algorithms to curate content. Here’s what drives its recommendations:

• User Activity: Browsing history and engagement patterns.
• Content Quality: Articles with high engagement, visuals, and relevance rank higher.
• Timeliness: Both evergreen and trending topics are considered.
• E-A-T: Content that demonstrates expertise, authority, and trustworthiness.

Pro Tip: Focus on creating fresh, high-quality content with large, eye-catching visuals to capture Google’s attention.

Why Should You Focus on Google Discover Visibility?

Google Discover traffic can be a game-changer for your blog. Here’s why:

• Massive Audience: With 800 million users, the platform offers unparalleled reach.
• Sustainable Traffic: Once your blog appears in Discover, it can drive consistent traffic without ongoing ad spend.
• Mobile-Centric Growth: Over 60% of online searches now happen on mobile.

Example: A food blogger who optimized for Google Discover increased their organic traffic by 150% in three months, thanks to trending recipes and engaging visuals.

Step-by-Step SOP for Ranking on Google Discover

Step 1: Create Engaging, Visual Content

Engaging and visual content is the cornerstone of success on Google Discover. Unlike traditional search engine results, where text-heavy articles with keywords can perform well, Google Discover prioritizes content that captures attention visually and resonates with the user’s interests.

Why Visual Content Matters for Google Discover

Google Discover is designed for mobile users who are browsing through their personalized feeds. Here’s why visual content plays such a critical role:

• First Impressions Count: The first thing a user notices in Discover is the thumbnail or featured image. A strong visual can drive clicks even before users read the headline.
• Mobile-Centric Design: Discover is highly visual, designed for swiping through a feed. Eye-catching visuals are more likely to stop a scroll.
• User Engagement Signals: Content that users interact with, such as by clicking on visuals or swiping, signals relevance to Google’s algorithm.

How to Create Engaging Visual Content for Google Discover

1. Use High-Resolution Images

• Images should be at least 1200px wide to meet Google Discover’s requirements.
• Ensure the images are crisp, clear, and contextually relevant to the blog topic.
• Avoid stock images that look generic; instead, use original photos or high-quality illustrations that complement your blog.

Pro Tip: Use tools like Canva or Adobe Spark to create custom visuals that align with your content’s theme.

2. Focus on Emotionally Engaging Visuals

• Visuals that evoke curiosity, inspiration, or excitement are more likely to drive clicks.
• For example, if your blog is about “10 Best Travel Destinations,” include stunning photos of those destinations, such as tropical beaches or vibrant cityscapes.

Example:

• A blog titled “5 Secrets to Boost Your Google Discover Visibility” could feature a bright and engaging cover image with relevant icons like a magnifying glass, a trending graph, or a mobile phone showcasing the Discover feed.

3. Optimize Image Formats

• Save images in JPEG or PNG formats to balance quality and loading speed.
• Compress images using tools like TinyPNG or ShortPixel to ensure fast loading on mobile devices.

4. Include Videos and Infographics

• Embed short, engaging videos that complement your blog’s content. Videos are highly favored by Google Discover as they drive user engagement.
• Use infographics to summarize data or explain concepts visually. They are particularly effective for blogs with a lot of statistics or step-by-step processes.

Example:

• For a blog on “How to Rank on Google Discover,” create a flowchart showing the steps to improve Discover visibility.

Headline + Image Combination: A Winning Formula

Even the most stunning visuals won’t help without a compelling headline. Google Discover surfaces content based on a combination of:

1. The visual appeal of your image.
2. The curiosity-driven phrasing of your headline.

Tips for Writing Click-Worthy Headlines:

• Use numbers and lists (e.g., “7 Tips for Google Discover Success”).
• Add a sense of urgency or exclusivity (e.g., “The Hidden Trick to Ranking on Google Discover”).
• Pair your headline with an image that clearly relates to the topic.

Visual Content Best Practices for Google Discover

Real-Life Example: Visual Content Driving Success

Case Study: A Fitness Blog A fitness blog focusing on “Top 5 Exercises for Weight Loss” increased its traffic by 200%after implementing Google Discover-specific optimizations. They:

• Used large, dynamic images of people performing exercises in bright, natural settings.
• Included an infographic summarizing the exercises.
• Wrote an engaging headline: “5 Must-Try Weight Loss Workouts That Are Quick and Effective.”

The result? Their blog consistently appeared on Google Discover feeds, generating thousands of clicks within a week.

Tools to Create Engaging Visual Content

1. Canva: Create custom graphics, infographics, and banners.
2. Piktochart: Excellent for designing professional infographics.
3. Lumen5: Turn blog posts into short, engaging videos.
4. Unsplash: Access a library of high-quality, royalty-free images.
5. Pixlr: Edit images directly in your browser to enhance quality.

Avoid These Common Mistakes

• Ignoring Image Requirements: Using images smaller than 1200px disqualifies your blog from appearing in Discover.
• Using Generic Stock Photos: These don’t resonate with users and fail to stand out.
• Slow Loading Times: Large, uncompressed images can slow down your page and hurt engagement.
• Overcrowded Infographics: Keep visuals simple and focused to ensure readability.

Final Thought: Visuals That Tell a Story

Your goal should be to create visual content that tells a story. Every image, video, or infographic should complement your blog’s message and captivate your audience. When your visuals are engaging and relevant, they not only increase your Google Discover visibility but also boost user engagement and time spent on your site.

By prioritizing high-quality visuals and following these best practices, you’ll give your blog a strong foundation for ranking on Google Discover. Ready to make your content Discover-worthy? Start with your next blog today!

Step 2: Focus on Mobile Optimization

If you want your blog to rank on Google Discover, mobile optimization is non-negotiable. With over 90% of Google Discover users accessing the platform on their mobile devices, ensuring your content is mobile-friendly, fast, and seamless to navigate is essential for improving your visibility.

Why Mobile Optimization is Critical for Google Discover

Google Discover prioritizes content that:

1. Loads quickly on mobile devices.
2. Delivers a smooth and engaging user experience.
3. Meets the technical and usability standards of mobile-first indexing.

Google’s AI evaluates how well your blog performs on mobile. If it detects slow loading times, poor layouts, or unresponsive designs, your content is less likely to appear on Discover—even if the content is great.

Key Mobile Optimization Strategies for Google Discover

1. Speed Up Page Loading Times

Google Discover users are scrolling through their feed at lightning speed. A blog that takes too long to load will be skipped in favor of faster alternatives.

Actionable Tips:

• Use a Content Delivery Network (CDN): CDNs like Cloudflare or Akamai distribute your content across multiple servers globally, reducing latency.
• Compress Images: Use tools like TinyPNG or ShortPixel to reduce file sizes without losing quality.
• Enable Browser Caching: Store elements of your website (like images) on users’ devices so they load instantly on repeat visits.
• Minify CSS, JavaScript, and HTML: Remove unnecessary code to speed up loading times.

Tools to Test Your Speed:

• Google PageSpeed Insights: Analyze mobile speed and get suggestions.
• GTmetrix: Measure your page’s loading performance and recommendations.

2. Ensure Responsive Design

Responsive design means your blog adapts seamlessly to any screen size, whether it’s a smartphone, tablet, or desktop. Google Discover favors responsive websites because they provide a better user experience.

What to Do:

• Use a responsive theme or framework (e.g., Bootstrap).
• Test your blog on multiple devices to ensure readability and usability.
• Prioritize thumb-friendly navigation, making buttons and links easy to tap.

Checklist for Responsive Design:

3. Implement AMP (Accelerated Mobile Pages)

AMP is a framework that helps your content load almost instantly. Google strongly recommends AMP for blogs targeting Discover because it:

• Reduces load time drastically.
• Improves mobile user experience.
• Increases the likelihood of your blog appearing in Discover.

How to Set Up AMP:

• If you’re using WordPress, install the AMP plugin.
• Validate your AMP pages with the AMP Test Tool.

4. Optimize for Touchscreen Navigation

Mobile users rely on their fingers to interact with your blog. Poorly designed navigation can frustrate users and increase your bounce rate, which Google tracks.

Actionable Tips:

• Use large, tappable buttons: Ensure links and buttons are easy to click without zooming.
• Avoid pop-ups that block the screen.
• Enable smooth scrolling for better navigation.

5. Simplify Your Blog Design

A cluttered blog can overwhelm users and increase your bounce rate. Keep your design clean, minimalist, and distraction-free to ensure users can focus on your content.

Best Practices:

• Limit the number of pop-ups and ads.
• Use a clear and consistent color scheme.
• Group related content logically with subheadings and bullet points.

Real-Life Example: Mobile Optimization Boosts Discover Visibility

Case Study: A Recipe Blog A food blogger was struggling to rank on Google Discover. After implementing mobile optimization strategies, their visibility improved dramatically:

• They reduced load times from 6 seconds to 2 seconds using image compression and caching.
• They switched to an AMP-compatible theme.
• They simplified navigation, making recipes easy to find.

Result: Their traffic from Google Discover increased by 120% in just two months.

Tools to Test and Optimize for Mobile

• Google Mobile-Friendly Test: Checks how mobile-friendly your site is.
• Lighthouse in Chrome DevTools: Provides detailed performance audits for mobile.
• Pingdom Tools: Tests load times from different global locations.

Common Mistakes to Avoid in Mobile Optimization

• Ignoring Page Speed: Slow-loading pages will hurt your visibility, even if your content is great.
• Using Flash or Heavy Plugins: These don’t work well on mobile devices and slow down performance.
• Cluttered Pages: Too many elements (ads, banners, widgets) can overwhelm users and discourage them from staying on your page.

Mobile Optimization Checklist for Google Discover Visibility

Final Thought: Mobile Optimization is Key to Discover Success

If you’re serious about ranking on Google Discover, mobile optimization is the foundation. By focusing on speed, responsiveness, and simplicity, you’ll provide an experience that aligns with Google’s standards and keeps users engaged.

Start by auditing your current mobile setup, and make incremental improvements to boost your blog’s performance. Once your blog is fully mobile-optimized, it will have a much higher chance of appearing on Google Discover—and driving consistent traffic to your site.

Step 3: Leverage Structured Data

Structured data is like a secret handshake between your website and Google. It helps Google understand the context and details of your content, making it easier to categorize, index, and rank your blog in Google Discover. By implementing structured data correctly, you can significantly boost your Google Discover visibility and enhance the chances of your content being surfaced to the right audience.

Why Structured Data Matters for Google Discover

Unlike traditional search, Google Discover doesn’t rely on keyword queries. Instead, it curates content based on user preferences and behavior. Structured data plays a critical role in helping Google:

1. Identify the type of content on your page (e.g., article, recipe, product).
2. Understand the relevance and topic of your blog.
3. Provide users with rich snippets that include images, headlines, and meta descriptions—key elements in Discover’s feed.

How Google Uses Structured Data for Discover

Structured data ensures that your content:

• Is eligible for enhanced visibility features like large thumbnails and rich snippets.
• Is prioritized for relevant user feeds.
• Signals Google that your blog adheres to technical standards, improving its overall search and Discover performance.

For example:

• A blog about “10 Best Travel Destinations” that includes Article schema with metadata for location and images has a better chance of being featured in Discover.

Types of Structured Data to Implement

Here’s a breakdown of the most important structured data types for improving your Google Discover visibility:

1. Article Schema

Designed for blogs, news articles, and evergreen content. This schema helps Google understand your content’s headline, author, publish date, and images.

Example JSON-LD Code:

2. Breadcrumb Schema

Breadcrumbs enhance navigation and make it easier for users (and Google) to understand the structure of your blog.

Example:

• “Home > Blog > Google Discover Guide”
• Implementing this schema ensures that breadcrumb navigation appears in search results and is considered for Discover rankings.

Example JSON-LD Code:

3. ImageObject Schema

Images are essential for Google Discover. Adding structured data about images helps Google prioritize them in feeds.

Example JSON-LD Code:

4. VideoObject Schema

If your blog includes videos, adding VideoObject schema can boost engagement and Discover eligibility.

Example JSON-LD Code:

Best Practices for Implementing Structured Data

1. Use JSON-LD Format

Google recommends JSON-LD (JavaScript Object Notation for Linked Data) as it is easier to implement and debug compared to other formats like Microdata or RDFa.

2. Validate Your Structured Data

Always validate your schema to ensure it’s correctly implemented. Use tools like:

• Google Rich Results Test
• Schema Markup Validator

3. Focus on Image Quality

For Discover, images should be:

• At least 1200px wide.
• Compressed for fast loading without sacrificing quality.
• Contextually relevant to the content.

4. Keep Metadata Up-to-Date

Regularly update the publish and modified dates in your schema to reflect content freshness—a factor Google prioritizes for Discover.

5. Combine Structured Data Types

Using multiple structured data types (e.g., Article, Breadcrumb, ImageObject) can provide a comprehensive understanding of your content to Google.

Examples of Blogs Effectively Using Structured Data

Case Study: A Tech Blog A tech blogger implemented Article and ImageObject schemas for a post titled “Top 5 AI Tools for Content Creation.” They:

• Added high-quality images with proper schema.
• Used a rich headline with a well-structured meta description.

Result: The blog appeared in Google Discover feeds for tech enthusiasts and saw a 40% increase in traffic in the first week.

Common Mistakes to Avoid with Structured Data

1. Incorrect Implementation: Misconfigured structured data can confuse Google or make your content ineligible for Discover.
2. Missing Image Specifications: Failing to specify image dimensions and quality can reduce Discover visibility.
3. Neglecting Validation: Skipping validation leads to errors that prevent Discover ranking.
4. Static Metadata: Failing to update metadata signals outdated content to Google.

Tracking Success: Does Structured Data Work?

To measure the impact of structured data on your Google Discover visibility, use:

• Google Search Console: Check for structured data errors and Discover performance.
• Rich Snippet Analytics Tools: Use tools like Semrush to track how your structured data influences traffic and visibility.

Final Thoughts on Structured Data for Discover

Leveraging structured data is a technical but rewarding step in improving your Google Discover visibility. By implementing schemas like Article, Breadcrumb, and ImageObject, you make your content easier for Google to understand and prioritize.

Take the time to test, validate, and update your schema regularly, and you’ll be well on your way to capturing a larger audience through Google Discover. Start optimizing your blog today and watch the traffic roll in!

Step 4: Write for Your Audience

Google Discover thrives on relevance, engagement, and personalization, making it essential to write content that resonates with your specific audience. Unlike traditional search, where users actively search for keywords, Discover uses AI-driven curation to serve users content based on their interests, behavior, and browsing history. This means that the more tailored and engaging your content is for your audience, the better your chances of being featured in Google Discover.

Why Writing for Your Audience is Crucial for Google Discover

Google Discover prioritizes content that:

1. Aligns with user preferences: It analyzes user behavior to match their interests.
2. Drives engagement: Clicks, shares, and time spent on your page are all signals that influence Discover visibility.
3. Demonstrates expertise and relevance: Content that solves problems or inspires action is more likely to gain traction.

Writing for your audience ensures that your blog:

• Appeals to their needs and preferences.
• Increases the likelihood of repeat visits.
• Signals Google that your blog is valuable and engaging.

Steps to Write for Your Audience and Boost Discover Visibility

1. Identify Your Audience’s Needs

To craft content that resonates, you first need to understand your audience. Answer questions like:

• Who is your target audience?
• What are their interests and challenges?
• What type of content do they consume?

How to Research Your Audience:

• Google Analytics: Analyze demographics, user behavior, and interests.
• Social Media Insights: Check what your audience engages with on platforms like Facebook, Instagram, or Twitter.
• Feedback and Surveys: Collect direct feedback through forms, polls, or email campaigns.

2. Focus on Personalized and Evergreen Topics

Google Discover is a mix of personalized recommendations and timely, evergreen content. Writing content that balances both can help you maintain consistent visibility.

Examples of Topics:

• Personalized: “Top Gadgets for Photographers in 2024” appeals to photography enthusiasts.
• Evergreen: “The Ultimate Guide to Digital Marketing Basics” remains relevant over time.

Actionable Tip: Use tools like Google Trends to identify trending topics in your niche and balance them with evergreen content.

3. Write Engaging Headlines

Your headline is the first thing users see in Google Discover, so make it count. It should grab attention, spark curiosity, and promise value.

Characteristics of a Great Headline:

• Clarity: Clearly state what the content is about.
• Brevity: Keep it concise (around 60 characters).
• Emotion: Use power words like “ultimate,” “proven,” or “essential.”

Examples:

• Good: “5 Easy Ways to Rank on Google Discover”
• Better: “5 Proven Strategies to Skyrocket Your Google Discover Visibility”

4. Create Scannable Content

Mobile users scrolling through Google Discover are looking for quick and digestible content. Write in a format that allows them to skim and quickly find value.

How to Make Content Scannable:

• Use short paragraphs (2-3 sentences each).
• Break up text with subheadings.
• Add bullet points or numbered lists.
• Include bold keywords to emphasize important points.

5. Incorporate Visual and Interactive Elements

Engage your audience with compelling visuals and interactive content to keep them on your page longer. This boosts engagement metrics, which Google considers when ranking your blog in Discover.

Visual Examples:

• Images: Use high-resolution, contextually relevant images.
• Infographics: Summarize complex information visually.
• Videos: Embed short, engaging videos that enhance your content.

Interactive Ideas:

• Quizzes: Create quizzes related to your blog topic.
• Polls: Ask questions to get instant feedback.

6. Maintain a Conversational Tone

Google Discover favors content that feels natural and relatable, as it aligns with users’ preferences for authentic and easy-to-understand material.

Tips for a Conversational Tone:

• Write as if you’re speaking directly to your audience. Use “you” and “your.”
• Avoid jargon unless it’s essential to your niche.
• Use simple, clear language to explain complex topics.

Example:

• Formal: “To optimize for Google Discover, it is imperative to implement structured data.”
• Conversational: “If you want to rank on Google Discover, structured data is a must.”

7. Write for Action and Engagement

Encourage readers to take action by:

• Ending with a clear call-to-action (CTA), such as asking them to share, comment, or explore more of your content.
• Providing related links to keep them engaged with your site.

Example CTA: “Ready to rank on Google Discover? Start by checking out our guide to mobile optimization.”

Examples of Blogs Tailored for Discover

1. Fitness Blog:

   • Headline: “7 Quick Workouts to Stay Fit at Home”
   • Content: Short, actionable tips with visuals of workout poses.
   • Result: Consistent visibility in fitness enthusiasts’ Discover feeds.

2. Tech Blog:

   • Headline: “Top 5 AI Tools to Save You Time in 2024”
   • Content: Listicle format with screenshots and comparison tables.
   • Result: High click-through rate due to actionable and relevant content.

Common Mistakes to Avoid

1. Ignoring Audience Preferences: Writing generic content that doesn’t resonate with your target audience will hurt your engagement metrics.
2. Overloading with Keywords: Unlike traditional SEO, Google Discover prioritizes relevance and engagement over keyword stuffing.
3. Failing to Update Content: Discover rewards fresh and updated content. Regularly revise and republish blogs to keep them relevant.

Writing Checklist for Google Discover

Real-Life Example: Writing for Discover Success

Case Study: A Food Blog A food blogger published an article titled “5 Easy Recipes for Quick Dinners.” By understanding their audience’s preference for quick, healthy meals:

• They created scannable, visually appealing content.
• Used actionable tips (e.g., step-by-step instructions with images).
• Included an engaging CTA: “Try these recipes tonight and share your experience in the comments!”

Result: The blog appeared in Google Discover feeds for users searching for easy recipes, driving 200% more trafficwithin the first week.

Final Thoughts: Writing for Discover Success

Writing for your audience isn’t just about content creation—it’s about understanding their needs, solving their problems, and keeping them engaged. By focusing on relevance, scannability, and engagement, you’ll not only capture your audience’s attention but also signal to Google that your blog is Discover-worthy.

Start applying these strategies today, and you’ll see your Google Discover visibility soar. Keep writing for your audience, and let your content do the rest!

Step 5: Build E-A-T (Expertise, Authority, Trustworthiness)

E-A-T—Expertise, Authority, and Trustworthiness—is a critical framework that Google uses to evaluate the quality of content. While E-A-T is often discussed in the context of traditional search engine optimization (SEO), it is just as important for Google Discover, where Google strives to recommend content that users can trust.

Building a strong E-A-T profile is essential for enhancing your Google Discover visibility and ensuring that your blog resonates with both Google and your audience.

Why E-A-T Matters for Google Discover

Google Discover is curated for users based on their interests and preferences. For your content to appear, it needs to signal to Google that it is:

1. Expertly written: Your blog should provide in-depth, accurate information on the subject.
2. Authoritative: Your blog (and its author) should be recognized as a reliable source of knowledge.
3. Trustworthy: Your content should demonstrate credibility and transparency, making users feel confident about the information you provide.

Google’s algorithms analyze these factors when deciding whether your blog is worthy of appearing in Discover feeds. Blogs with weak E-A-T are unlikely to rank, no matter how visually appealing or engaging they are.

How to Build E-A-T for Google Discover

1. Showcase Your Expertise

Expertise starts with creating content that is well-researched, accurate, and actionable. Demonstrating subject matter knowledge helps Google and readers perceive your blog as a valuable resource.

Actionable Tips:

• Focus on your niche: Specialize in a specific area and consistently publish content within that domain.
• Use credible sources: Cite authoritative references to back up your claims.
• Show credentials: Include author bios that highlight qualifications, certifications, or experience.

Example: A health blog focusing on fitness should include insights from certified trainers, dieticians, or physiologists in their articles.

2. Establish Authority

Authority is built over time by publishing consistent, high-quality content and gaining recognition in your niche. It signals that your blog is a go-to source for reliable information.

How to Build Authority:

• Earn backlinks: Get mentions or links from high-authority websites in your industry.
• Collaborate with experts: Feature guest posts, interviews, or collaborations with well-known industry professionals.
• Engage on social platforms: Build a strong social presence to amplify your blog’s reach and influence.

Example: A tech blogger who regularly contributes to major tech publications (e.g., TechCrunch) will have higher perceived authority, making their blog more likely to appear on Discover.

3. Enhance Trustworthiness

Trustworthiness is about creating a transparent and user-friendly experience that encourages readers to engage with your content without hesitation.

Ways to Build Trust:

• Display contact information: Include an accessible “Contact Us” page with accurate details.
• Use HTTPS: Secure your site with HTTPS to ensure data safety.
• Add disclaimers: Provide disclaimers where needed, especially for medical, financial, or legal content.
• Show reviews and testimonials: Displaying reviews or endorsements builds credibility.

Example: A finance blog can build trust by stating, “This article is for informational purposes only and does not constitute financial advice,” and linking to relevant financial authorities.

Practical Steps to Boost E-A-T for Google Discover

Optimize Your About and Author Pages

• Create a detailed “About Us” page: Highlight your blog’s mission, expertise, and team members.
• Include professional author bios: Mention each author’s credentials, past achievements, and why they are qualified to write on the topic.

Publish Content That Demonstrates Depth

• Write long-form, in-depth articles that cover topics comprehensively.
• Use examples, case studies, and data to provide actionable insights.

Regularly Update Content

Google Discover favors fresh content, but updating older blogs can also boost visibility. Ensure your content remains relevant by:

• Revising outdated statistics or examples.
• Adding new sections to reflect the latest trends.

Examples of High E-A-T Blogs on Google Discover

1. Healthline:

   • Expertise: Articles written or reviewed by certified medical professionals.
   • Authority: Cited by major health organizations and universities.
   • Trustworthiness: Detailed disclaimers and clear sources for every claim.

2. The Verge:

   • Expertise: In-depth coverage of tech news by industry insiders.
   • Authority: Frequently referenced by other media outlets.
   • Trustworthiness: Transparent editorial guidelines and clear author bios.

Tools to Strengthen E-A-T

1. Google Search Console:

   • Analyze how your content performs and identify which pages need improvements in visibility and authority.

2. SEMRush or Ahrefs:

   • Monitor your backlinks and identify high-authority sites that might link to your blog.

3. Schema Markup:

   • Use structured data (like Author schema) to provide explicit details about your content and authors.

Common Mistakes to Avoid

1. Publishing Poorly Researched Content:

   • Content riddled with inaccuracies damages your credibility and lowers your visibility in Discover.

2. Neglecting Author Transparency:

   • Blogs without clear author attribution or qualifications struggle to gain trust from Google and users.

3. Failing to Update Content:

   • Stale content, especially in niches like health, finance, or tech, signals to Google that your blog lacks relevance.

E-A-T Checklist for Google Discover

Real-Life Example: E-A-T in Action

Case Study: A Personal Finance Blog A finance blog noticed that its articles weren’t appearing in Google Discover despite strong visuals and mobile optimization. After implementing E-A-T strategies:

• Added detailed author bios highlighting qualifications like CFP® certifications.
• Published long-form guides with actionable advice and links to government or official financial sources.
• Secured backlinks from high-authority sites in the financial industry.

Result: The blog’s Google Discover traffic increased by 75% in 3 months, and its credibility grew within its niche.

Final Thoughts: E-A-T is Non-Negotiable for Discover Success

Building Expertise, Authority, and Trustworthiness isn’t just about ticking off SEO boxes—it’s about creating content that your audience finds valuable, reliable, and engaging.

By focusing on E-A-T, you’ll not only improve your Google Discover visibility but also build a sustainable and loyal audience that keeps coming back for more. Start implementing these strategies today, and watch your blog become a trusted resource on Discover!

Step 6: Optimize Metadata

Metadata plays a crucial role in helping Google Discover understand and rank your blog. While metadata is traditionally associated with SEO and search engine rankings, it’s just as vital for Google Discover visibility. Optimized metadata improves how your content appears in Discover feeds, making it more appealing and clickable for users.

Why Metadata Matters for Google Discover

Google Discover prioritizes content that:

1. Clearly communicates relevance: Metadata helps Google identify the main focus of your content.
2. Encourages user engagement: Well-crafted metadata increases click-through rates (CTR) by attracting user attention.
3. Provides structure for better indexing: Properly formatted metadata ensures your blog is indexed correctly and quickly.

In Discover, your title, meta description, and images are often the only elements users see. If these don’t stand out, your blog is unlikely to attract clicks, no matter how good the content is.

How to Optimize Metadata for Google Discover

1. Write Click-Worthy Titles

Your blog title is a key piece of metadata that grabs attention in Google Discover. A compelling title not only informs users but also entices them to click.

Tips for Optimizing Titles:

• Keep it short and snappy: Aim for 50-60 characters to avoid truncation.
• Include actionable or emotional words: Words like “best,” “proven,” “ultimate,” or “essential” spark curiosity.
• Use numbers where possible: Titles like “7 Proven Ways to Rank on Google Discover” are more engaging.
• Focus on relevance: Ensure your title aligns with the user’s interests and intent.

Examples:

• Weak: “How to Improve SEO”
• Strong: “5 Simple SEO Tricks to Boost Your Google Discover Visibility”

2. Craft Engaging Meta Descriptions

Meta descriptions are your chance to provide more context about your content. While they aren’t directly visible in Google Discover feeds, they influence Google’s understanding of your blog.

How to Optimize Meta Descriptions:

• Write 160 characters or fewer to ensure it’s fully displayed.
• Include keywords naturally, such as “Google Discover visibility.”
• Highlight the value proposition of your content.
• Use an active voice and encourage action (e.g., “Learn how to rank on Discover with this simple guide!”).

Example Meta Description: “Struggling to get traffic from Google Discover? Learn 6 proven strategies, including metadata optimization, to boost your visibility today!”

3. Optimize Open Graph and Twitter Card Tags

Metadata isn’t just for Google—it’s also important for social media platforms. Open Graph (OG) tags and Twitter Card tags control how your content appears when shared, which can indirectly impact Discover visibility through increased engagement.

Essential Open Graph Tags:

Twitter Card Tags:

4. Include Schema Markup

Schema markup, particularly Article and ImageObject schemas, provides detailed metadata to Google, helping it display your content more effectively in Discover.

Example Schema for Metadata:

5. Use High-Quality Featured Images

In Google Discover, your featured image often serves as the main visual hook. Poor-quality or irrelevant images can discourage users from clicking.

Tips for Image Metadata:

• Use descriptive filenames: Name your image files descriptively (e.g., “google-discover-metadata-tips.jpg”).
• Add alt text: Write concise, keyword-rich alt text (e.g., “Tips for optimizing metadata for Google Discover visibility”).
• Ensure images are at least 1200px wide to meet Discover’s requirements.

Example Alt Text: “A visual guide showing metadata optimization techniques for Google Discover.”

6. Optimize URLs

A clean, descriptive URL can improve your content’s credibility and clickability.

Best Practices for URLs:

• Keep them short and descriptive.
• Include relevant keywords.
• Avoid numbers or special characters.

Examples:

• Weak URL: https://example.com/blog123
• Strong URL: https://example.com/google-discover-tips

Real-Life Example: Metadata Optimization Success

Case Study: A Travel Blog A travel blogger optimized their metadata for an article titled “10 Hidden Gems to Visit in 2024.” They:

• Used an engaging title with a sense of exclusivity.
• Crafted a meta description highlighting unique destinations.
• Added Open Graph tags for better social sharing.
• Included high-quality images with alt text.

Result: The blog appeared in Google Discover feeds for users interested in travel, resulting in a 50% increase in clicksand a 30% improvement in time spent on the page.

Common Mistakes to Avoid with Metadata

1. Overstuffing Keywords: Avoid cramming too many keywords into titles or descriptions, as this can harm readability and engagement.
2. Generic Titles: Titles like “Blog Post #3” or “Discover More” don’t communicate relevance or value.
3. Ignoring Image Metadata: Missing alt text or low-quality images can reduce your chances of appearing in Discover feeds.
4. Duplicating Metadata: Ensure each page has unique metadata to avoid confusing Google or your audience.

Metadata Optimization Checklist for Google Discover

Final Thoughts: Metadata Is Your First Impression

Optimizing your metadata for Google Discover is more than just a technical task—it’s your first opportunity to grab a user’s attention. From compelling titles to rich descriptions and high-quality images, well-optimized metadata creates a strong foundation for boosting your Google Discover visibility.

Start refining your metadata today, and watch as your blogs become more clickable, engaging, and visible to your target audience. Ready to see the impact of great metadata? Optimize now and let the clicks roll in!

Examples of Successful Blogs on Google Discover

• TechCrunch: Their blogs feature trending topics and visually appealing images.
• Travel + Leisure: High-quality travel photos and engaging narratives make them a favorite.
• Healthline: Evergreen health articles optimized for mobile perform exceptionally well.

Tracking Your Google Discover Visibility

Use these tools to monitor and improve your visibility:

• Google Search Console (GSC): Check the “Discover” tab for performance metrics.
• Google Analytics: Track referral traffic from Discover to measure success.
• Third-Party Tools: Platforms like Semrush provide additional insights.

Conclusion and Persuasive Call to Action

Ranking on Google Discover isn’t just about creating great content—it’s about delivering value that aligns with
your audience’s interests. By following the steps outlined in this guide, you can optimize your blog for Google Discover visibility
and unlock a powerful source of traffic.

Ready to boost your Google Discover visibility? Check out our other articles for more SEO strategies and growth tips:

• The Ultimate Guide to Blogging Trends
• Top SEO Techniques for 2025

“Content is the king, but context is the kingdom.” — Gary Vaynerchuk

Take your blog to the next level by applying these tips today!