Quick Win #6 · Proper SWOT Analysis — 2×2 Grid
Quick Win #6: Conducting a
Proper SWOT Analysis
What is SWOT Analysis?

SWOT analysis is a powerful tool to assess a business, project, or even yourself. It stands for Strengths, Weaknesses, Opportunities, and Threats. By systematically examining these four elements, you gain valuable insights into your current situation and can develop strategic plans for future success.

Strengths

  • What sets us apart from competitors?
  • What do others perceive as our strengths?
  • Where do we excel in our industry?

Weaknesses

  • What areas need improvement?
  • What internal factors limit success?
  • Are there skill gaps in our team?

Opportunities

  • What trends can we capitalize on?
  • Are there unmet customer needs?
  • Can we leverage partnerships?

Threats

  • What external factors may harm us?
  • Are competitors posing new challenges?
  • Are there regulatory or market risks?
Types of Negotiation Outcomes

Types of Negotiation Outcomes

Understanding different negotiation outcomes helps you navigate toward more effective and beneficial agreements.

Reference: https://www.grosvenor.com.au/3-steps-to-negotiate-win-win-outcomes-for-your-procurement-contract/

Negotiation Outcome Types – Five Primary Types

Outcome Description Example Impact
Win–lose (Competitive) One party prioritizes maximizing their gain at the other party’s expense. A company pressures a supplier for the lowest price, disregarding the supplier’s margin. Short-term gain; can damage long-term relationships and cooperation.
Win–win (Collaborative) Both parties strive for a mutually beneficial agreement where everyone feels satisfied. Two companies collaborate on a marketing campaign and share costs and benefits. Sustainable agreements; fosters trust and long-term partnerships.
Lose–lose (Compromise/Poor) Neither party achieves their desired outcome due to concessions or lack of skills. Two businesses settle on a partnership neither finds truly satisfactory. Suboptimal results that miss both sides’ real needs.
I Lose, You Win (Accommodate) One party prioritizes the other party’s needs over their own. A software company discounts heavily for a non-profit, sacrificing margin. Builds goodwill but can be exploited if overused.
I Win Some, You Win Some (Balanced) Both parties concede and gain benefits, aiming for fairness and mutual advantage. A retailer accepts reduced prices from a supplier in exchange for longer contracts. Durable agreements that hold up over time.
SMART Goals Graphic

Measurable:

Ensure your KPI can be quantified with a clear unit of measurement.

Relevant:

KPIs should be directly tied to your overall business goals and objectives.

S M A R T

Goals

Specific:

Clearly define what you want to measure.

Achievable:

Set ambitious yet attainable goals. Unrealistic KPIs can be demotivating and derail your efforts.

Time-bound:

Establish a timeframe for achieving your KPI targets.
Customer Lifetime Value (CLV) – Graphic

How to Calculate Customer Lifetime Value (CLV)?

📈
Sales
KPIs
CLV = Average Purchase Value × Purchase Frequency × Average Retention Time
Example:
Assuming an average purchase value of $70, purchase frequency of 5 times a year,
and an average retention time of 3 years,

CLV = $70 × 5 × 3 = $1,050

This reflects the total expected revenue from a customer over their relationship
with your company.

Why is CLV Important?

  • Strategic Decision-making: Knowing the CLV allows businesses to allocate resources efficiently and make informed decisions about marketing and customer retention strategies.
Persona — David Lee
Name:

David Lee

The Luxury Tech Enthusiast
Demographics
  • Age: 35–55
  • Location: Major metropolitan cities
  • Income: High net-worth individuals
  • Education: College degree or higher, possibly advanced degrees
Psychographics
  • Early adopter of new technologies and gadgets
  • Appreciates high-quality materials, craftsmanship, and design
  • Values brands known for exclusivity and innovation
  • Seeks technology that enhances lifestyle and social status
Behaviors
  • Reads tech blogs and attends industry events to stay informed
  • Participates in forums discussing high-end tech products
  • Frequently shops online and in high-end retail stores
  • Attends product launches and exclusive brand experiences
Goals and Aspirations
  • Owns the most advanced and innovative tech products available
  • Enjoys seamless integration of technology into daily life
  • Projects success and sophistication through tech choices
  • Wants unique & exclusive items not readily available to everyone
Challenges and Pain Points
  • Hard to differentiate high-quality vs. gimmick tech
  • Overwhelmed by constant new releases
  • Concerns about durability & longevity of cutting-edge products
  • Needs gear that integrates with an existing ecosystem
Media Consumption
  • Subscribes to tech publications & luxury-tech reviews
  • Follows tech influencers/reviewers (Twitter, YouTube)
  • Attends webinars & conferences hosted by tech companies
  • Reads blogs/news about upcoming trends
Pirate Metrics (AAARRR) — Route to Growth

The Pirate Metrics (AAARRR) Framework:
Navigate Your Course to Growth

AAARRR is a powerful tool for assessing and optimizing a business’s development and performance.

Awareness
Acquisition
Activation
Revenue
Retention
Referral
Awareness
Draw attention to your brand and make people aware it exists.
Acquisition
Convert interested individuals into customers by facilitating a first purchase or signup.
Activation
Make sure the initial interaction is positive so users want to come back.
Revenue
Optimize monetization strategy to maximize income from customers.
Retention
Keep customers returning and using your product regularly.
Referral
Encourage satisfied customers to recommend your product or service.
This framework helps you identify the metrics that correspond to each stage of the customer journey, and navigate toward success:
  • Awareness: traffic, reach, brand mentions.
  • Acquisition: signups, trials, first-purchase rate.
  • Activation: first key action completed, time-to-value.
  • Revenue: ARPU, conversion rate, CAC payback.
  • Retention: churn, repeat usage, DAU/WAU/MAU.
  • Referral: invites sent, referral signups, NPS.
Infographic Elements Pack — Lime + Violet
Info Card
Awareness
Draw attention to your brand and make people aware it exists.
Metric Pill
Sign-ups +18%
Flow Connectors
Badges
New Premium
Corner Tag PRO
Step Circles
1
Attract visitors
2
Activate users
3
Drive revenue
KPI Row
💳
CLV
$1,050
+7.4%
Mini Progress
Activation Rate
0%
68%
Mini Persona
David Lee
Luxury Tech Enthusiast
Early Adopter High AOV
Floating Callout
Retention Tip
Send value-packed onboarding emails during the first 7 days.
Day 1–7
Icon Buttons
Timeline Dots
Awareness
Launch
Acquisition
Trials
Activation
Onboarding
Revenue
Paying
AAARRR Funnel — Alternating Cards

The Pirate Metrics (AAARRR) Framework:
Navigate Your Course to Growth

AAARRR is a powerful tool for assessing and optimizing a business’s development and performance.

Awareness
Acquisition
Activation
Revenue
Retention
Referral

Awareness

Draw attention to your brand and make people aware it exists.

Acquisition

Convert interested individuals into customers by facilitating a first purchase or signup.

Activation

Make sure the initial interaction is positive so users want to come back.

Revenue

Optimize monetization strategy to maximize income from customers.

Retention

Keep customers returning and using your product regularly.

Referral

Encourage satisfied customers to recommend your product or service.

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