MC-Guide
Content Writing
Website 112: bloomberg.com/asia
How Can You Earn Money Writing For “bloomberg.com/asia” Website
This guide shows you, step by step, how a beginner can learn to pitch and sell stories to bloomberg.com/asia.
You will learn what bloomberg.com/asia wants, how to test your idea, how to write a pitch, and how payment roughly works. You can use this like a small SOP.
Practical Guide
How to Research, Pitch, and (Realistically) Get Published or Heard at Bloomberg — Asia edition
A step-by-step beginner-friendly guide to understanding Bloomberg’s workflows, who to contact, how to craft a newsroom-ready tip or pitch for Bloomberg Asia, and alternative Bloomberg verticals that accept outside contributions. Includes templates, checklist, and a long resource list so you can research and act right away.
Guide: How to Pitch Bloomberg (Asia) — research + templates
This guide is written to help you: research Bloomberg’s audience and verticals, prepare a strong news tip or pitch, choose the right contact method for Asia, and explore Bloomberg-affiliate channels that accept outside contributions.
It focuses on practical steps you can finish in a few days (research, short sample, and a pitch), plus templates and a long list of links so you don’t have to search the web yourself.
Section 1 · Understand the publication
What Bloomberg Asia actually is — readership & signal
Bloomberg is a global business/news organization whose Asia pages cover markets, economics, politics, companies and policy across the Asia-Pacific region. Their audience is primarily finance and business professionals, policy makers, and people who need fast, verified market intelligence. A story that matters to Bloomberg’s Asia readers usually has measurable impact on markets, regulation, or corporate strategy — or it reveals new, verified information that changes the market’s understanding.
Because Bloomberg’s primary mission is fast, verified breaking news and data-driven analysis, approaches that work for longer-form science or lifestyle outlets (guest essays, long listicles) are usually not the path to getting a byline on Bloomberg’s main news pages. Instead, people with important, verifiable information should use Bloomberg’s tiping channels (email, SecureDrop, or contact reporters directly). See the Bloomberg “Submit a tip” page for exact options and security guidance.
- Breaking market-moving news (M&A, policy moves, macro surprises).
- Data-driven analysis and exclusives with sourced documents or records.
- Expert explainers that clarify how markets or regulation will shift.
- Profiles of companies, CEOs, or policy actors with business implications.
- Traders, portfolio managers, and market analysts.
- C-suite executives and industry analysts.
- Policy teams, government officials, and institutional investors.
- Regional journalists and commentators who amplify market-relevant stories.
Section 2 · Where external contributions fit
Bloomberg’s “outside contributions” — tips vs contributor programs
There are two different, practical routes if you want Bloomberg to publish something you originate:
- Submit a news tip or confidential material to Bloomberg reporters — the right method for breaking information, data, or documents that would lead to a news story. Bloomberg provides an official “Submit a Tip” page with email (tips2@bloomberg.net), SecureDrop instructions (for anonymous/sensitive sources), and guidance on emailing individual reporters. Use this for newsworthy claims backed by documents, data, or sources.
- Contribute to a Bloomberg vertical or affiliate program — Bloomberg Law, Bloomberg Government, Bloomberg Tax and some “Insights” or “Industry” channels maintain separate programs accepting expert commentary or authored insights. These verticals often have explicit contributor or “become a contributor” pages and author guidelines. If you have subject-matter expertise (tax, legal, government policy), these specialist channels sometimes accept outside experts under clear rules.
Section 3 · Choose the right method to reach Bloomberg
Email, SecureDrop, or report to a named reporter — when to use each
Bloomberg values source verification and secure communication. Pick the contact method based on sensitivity, urgency, and the kind of content you have.
When to email tips2@bloomberg.net
If you have a short, newsworthy tip (a verifiable fact, a transaction, a regulatory filing, a named-source confirmation) that is not legally privileged or confidential, email tips2@bloomberg.net. Keep the subject line very precise, include the most important fact in the first line, and attach or link to evidence if possible. Bloomberg warns that email is not encrypted — so avoid sending passwords or highly sensitive attachments by regular email.
When to use SecureDrop or Signal
If you need anonymity or secure, end-to-end encryption (leaked documents, whistleblower material), use Bloomberg’s SecureDrop or Signal guidance. The SecureDrop instructions on Bloomberg’s tip page explain how to access the Tor .onion address and safely submit files. Signal can be used for encrypted messaging to the reported number on the tips page. These systems are slower to be checked but are the secure option for sensitive material.
When to email a named reporter or the Asia newsroom inbox
If your tip clearly matches the beat of a named Bloomberg reporter, email that reporter directly and include a short subject line and the most important fact up front. For region-wide newsroom matters or non-time-sensitive press releases, use the Asia newsroom general inbox (the press contacts page lists regional inboxes such as tokyonews@bloomberg.net for Asia) or the relevant bureau telephone numbers. If your contact is a press release, follow the press contacts guidance rather than sending it to tips2.
Section 4 · The pitch checklist & structure
Exactly what to include in a newsroom-ready tip or pitch
Short version: keep it concise, evidence-based, and verifiable. Editors decide fast based on the first 1–3 lines.
- Subject line: Clear hook + location + one-key-fact (e.g., “Tip: [Company] to announce CFO exit – HK filing shows resignation”).
- Lead (1–2 lines): The most important verifiable fact first (who, what, where, when).
- Why it matters: 1–2 lines explaining market/policy implication.
- Evidence: link to the filing, screenshot, timestamped document, or named-off-the-record source description.
- Contact & verification: how the reporter can reach you and whether you can be named or must remain anonymous.
- Subject line: “Expert insight: [concise claim] — [your name, role]”.
- What you assert: one-sentence thesis and what new evidence or viewpoint you bring.
- Why Bloomberg’s readers care: link to market or regulatory impact.
- Credentials: 2-line bio & links (LinkedIn, past articles, institutional page).
- Sample excerpt: 2–4 concise paragraphs or an outline of the analysis.
Section 5 · Templates you can copy
Short templates: copy-paste and customize
Subject
Tip: [Company/Person] [action] — [location/date].
Body
Lead: [Company X] filed a notice with [regulator/stock exchange] showing [specific fact] on [date]. Why it matters: This could affect [market/sector] because [brief reason]. Evidence: [link to filing or screenshot] (attached). Contact: I can provide the original file and a named source on request — reach me at [phone/email]. I prefer [named/anonymous].
Subject
Expert insight: Why [policy/event] will move [market] — [Your name, role]
Body
Short thesis (1 sentence): [Your core argument]. Evidence in bullets (2–3): [data point 1, 2, 3 with links]. Why Bloomberg readers care (1–2 lines): [market/regulatory effect]. Credentials: [2-line bio + link to portfolio]. Sample excerpt (2 short paragraphs) or a 3-point outline of the argument. Availability: I can speak on the record / provide sources / join a call — [phone/email].
Use the SecureDrop guidelines on the Bloomberg tips page
Before sending: follow the SecureDrop instructions exactly (Tor browser, no metadata, scrub files if needed). In a short email to tips2@bloomberg.net or the reporter, say you submitted material to SecureDrop with a short descriptor so they can look for it. Do not include the secret files in normal email.
Section 6 · Bloomberg verticals & contributor programs
If a straight news tip isn’t right: where outside experts can be published
Bloomberg is a large company with many verticals. If you are an expert in law, tax, government policy, or industry insights, several Bloomberg-affiliated verticals accept outside contributions or “insights” in structured ways (often via an author guidelines page or an editorial contact). These include:
Bloomberg Law and other pro verticals have contributor or “become a contributor” pages and rules for outside authored pieces. If your work is legal analysis, tax commentary, or policy analysis, use those verticals’ author guidelines and contact addresses. These verticals often require final-form submissions and charge/offer payment under editorial agreements.
Bloomberg Government and Bloomberg Tax accept expert-written commentary and “insights” with a clear editorial angle — look for “Author Guidelines” or editorial contact forms on their sites. These channels are ideal for policy-savvy professionals and institutional contributors.
Section 7 · Legal, ethical & practical tips
What to avoid, and how to protect yourself when pitching big newsrooms
- Don’t send unverified rumors or speculative claims — editors will ignore or delete them.
- Don’t paste large attachments into normal email if the content is sensitive (use SecureDrop instead).
- Don’t spam multiple inboxes with the same press release — follow press contacts guidance for region-specific release addresses.
- Don’t expect an immediate reply — reporters triage tips and follow up if the tip is actionable.
- Provide evidence (public filings, screenshots, timestamps) and offer to walk an editor through documents.
- Be explicit about whether you can be named, who your sources are, and what verification you can produce.
- If you’re an expert, provide short, ready-to-publish commentary and a clear bio — this makes editorial decisions faster.
- Keep your pitch brief: the key fact in the first line, evidence second, context third.
Section 8 · Resource bank (links to research)
Open links to read now — official Bloomberg pages and contributor resources
Primary Bloomberg pages (start here):
- Submit a Tip — Bloomberg (tips2@bloomberg.net + SecureDrop & Signal guidance).
- Bloomberg Press Contacts — regional newsroom inboxes (includes Asia: tokyonews@bloomberg.net).
- Bloomberg Opinion — editorial columns and letters.
- Bloomberg Law / Bloomberg Industry verticals — contributor info and guidelines.
- Bloomberg New Voices — apply or email newvoices@bloomberg.net.
Final micro-SOP
Quick checklist before you hit send
Extras · Further reading & useful templates
Quick links you can open now
- Submit a Tip — Bloomberg (tips2@bloomberg.net; SecureDrop; Signal).
- Bloomberg Press Contacts — regional inboxes incl. Asia.
- Bloomberg Opinion — letters & columns.
- Bloomberg Law — home (login & contributor guidance).
- Bloomberg New Voices — apply / email newvoices@bloomberg.net.
- Example: Bloomberg Law insight author guidelines (PDF).
- How to submit a press release — Bloomberg Help Center.