MC-Guide
Content Writing
Content Writing The Workflow: Process 2 To 11
This content writing workflow have 11 processes that going to help you in your planning, writing, pitching, and submission process.
This workflow not only shows you step by step process, but also gives you a generator – simply put your idea and copy paste the final output. Click on each card to start.
Process 3: Outline & Angle (Connected to Process 1 + 2)
Process 1 gave you a Strategy Brief (clarity). Process 2 gave you a Research Pack (evidence). Now you combine both into one thing editors love: a tight outline that shows the story structure, the proof placements, and the promise to the reader.
Your goal: an editor can skim your outline and think “Yes, this is clean, safe, and publishable.”
What you’ll build in Process 3
You will build a pitch-ready outline that includes: a one-sentence promise, H2/H3 structure, where proof goes, and a checklist/CTA. This makes your pitch feel professional and reduces editor uncertainty.
If Process 1 = “What is the story?”, and Process 2 = “Can we trust it?”, then Process 3 = “How will it read?”
The beginner approach (6 outline blocks)
Simple rule: every H2 should either solve a reader question or support a claim you promised.
Write the promise like a product label
- Use: “This story helps [reader] do [outcome] without [risk].”
- If you can’t write this, your idea is still fuzzy.
Choose one angle and keep it
- Test: “I tried it and here is what happened.”
- Compare: “A vs B vs C” with a decision checklist.
- Explain: simplify a confusing topic with examples.
- Risk: “Most people miss this and it causes trouble.”
Create 5–8 H2 headings
- H2 = major steps or major questions.
- Each H2 should move the reader forward.
- Don’t add “history of…” unless it’s required.
Place proof inside the outline
- Under each H2, add 1–2 proof slots.
- Example: “Proof: policy doc / report / quote / example.”
- This prevents weak writing later.
Add examples early
- Readers trust examples more than theory.
- Add at least 2: one “safe” and one “red flag”.
End with action
- Include a mini checklist that matches your promise.
- CTA = what the reader does in 10 minutes.
Outline Builder (H2/H3 + proof slots)
Use your Process 1 + 2 notes. This generates a clean outline you can paste into your pitch email.
Title: [Working title]
Promise: [One-sentence promise]
Angle: [Angle]
Not covered: [What we won’t cover]
Outline (H2/H3 + proof slots):
H2: [Heading]
Ending checklist + CTA:
• [Checklist item]
Example outline (copy the pattern)
Replace [bracketed text] with your topic.
Title: A Simple AI Safety Checklist for Teams (No Drama) Promise: This story helps team leads use AI tools at work without leaking private data or breaking policy. Angle: Explain + checklist Not covered: This is not legal advice. It’s a practical safety guide for everyday use. Outline: H2: The real risk (in simple words) – Proof slot: 1 report/stat + 1 short expert quote H2: What is safe vs unsafe to share (fast table) – Proof slot: tool privacy docs + policy examples H2: The 10-line team policy (copy-paste) – Proof slot: 2–3 real rules + why they exist H2: Safe prompt examples (copy + edit) – Proof slot: examples + “why it’s safe” H2: Red flags (and what to do instead) – Proof slot: 6 red flags + better alternatives H2: Quick checklist + next steps – Proof slot: printable checklist Ending checklist: • Pick one tool and write rules • Don’t paste client data • Use safe prompt templates CTA: Copy the checklist into your team doc and train everyone in 15 minutes.
Common beginner outline mistakes (and the fix)
12–20 headings
Fix: keep 5–8 H2s. Add depth with H3s, not more H2s.
All opinion
Fix: add proof slots under H2s. Editor trust increases instantly.
No action
Fix: end with a checklist + CTA. Help the reader win fast.
“We’ll cover everything”
Fix: add “Not covered” lines and keep the outline finishable.
Checklist: are you ready to write?
Click to check. When these are done, you’re ready for Process 4 (Drafting / Writing System).