MC-Guide

Content Writing

Process 6: Visual & Design

This SOP named Pitching method is going to help you in your pitching process

This SOP will shows you, step by step, how a beginner can learn to pitch perfectly and follow up.

You will learn what information you should collect, how you can pitch and follow up.

Process 4 — Drafting System (Connected to Process 1–3)

Content Writing Flow · Process 7/11 · Drafting System

Process 7: Drafting System (Write Fast, Stay Accurate)

Process 1 gave you clarity (Strategy Brief). Process 2 gave you evidence (Research Pack). Process 3 gave you structure (Outline + proof slots). Process 5 gave you terms. Process 6 gave you Reporting and proof. Now you do the job that actually gets you paid: write a clean draft without losing the angle and without breaking proof.

1 Write plan 2 Hook + lead 3 H2-by-H2 drafting 4 Proof stitching 5 Clarity pass 6 Final polish

✍️ Build your Drafting Plan 🧰 Draft Workspace ✅ Checklist

Rule: write like a human. Simple words, clear examples, proof next to claims.

Overview

What you’ll build in Process 7

You will create a Drafting Plan + a Draft Workspace. Together they help you write the first full draft (v1) with speed and accuracy.

Your enemy is not “bad writing.” Your enemy is: drifting away from the promise, and writing claims with no proof.

Beginner steps Drafting plan builder Draft workspace Mistakes Checklist

Connection rule: If a paragraph does not support your Process 1 promise or your Process 3 outline, cut it or move it.

Step-by-step

The beginner approach (6 drafting blocks)

Write in loops. Don’t try to make it perfect on the first pass.

1Write plan

Choose a drafting schedule you can finish

Example: 2 sessions × 60–90 minutes.
Session 1: hook + first 2–3 H2 sections.
Session 2: remaining H2s + ending checklist + CTA.

2Hook + lead

Write the first 8–12 lines only

Say what problem exists and why it matters.
State the promise: what the reader will get.
Preview the structure (“In this guide, you’ll…”).

3Draft H2-by-H2

Use the “Claim → Proof → Example” pattern

Claim: one clear sentence.
Proof: source, data, quote, or doc.
Example: what it looks like in real life.

4Proof stitching

Put proof next to the claim (not at the end)

When you write a claim, immediately add the proof line.
If proof is missing, mark it: [ADD SOURCE]
Never “assume” the reader will trust you.

5Clarity pass

Make it simple and readable

Shorter sentences.
Replace jargon with plain words.
Cut repeated ideas (keep one best version).

6Final polish

Make it “editor-friendly”

Consistent headings.
Checklist at the end (action).
Remove fluff and big claims.

Speed trick: Draft ugly, then clean. If you try to draft perfect, you draft slow.

Build

Drafting Plan Builder (connected to your outline)

Paste your Process 3 outline (or the top lines) and Process 6 Proof. This will generate a drafting plan and section-by-section checklist.

Process 4 Output Draft plan + section checklist

Paste your Process 3 outline (H2 lines are enough)

You can keep it simple. H2 lines are enough for a clean plan.

Choose your schedule

Voice reminder (1 line)

Claim rule paste process 6 reporting & proof

Generated Draft Plan (copy-paste)

Paste outline to generate plan…

Tip: Use this plan as your writing checklist while drafting.

Connection check: Your draft must still match your Process 1 Goals, Process 5 Promise in the assignment and your Process 6 proof. If it drifts, cut it.

Workspace

Draft Workspace (write + track proof)

Left side: draft. Right side: proof + gaps. This prevents “I wrote a lot but I have no sources.”

Draft (v1) Write ugly first

Paste your outline at the top, then write under each H2

Paragraph rule: 1 claim Proof next to claim Example per H2

Proof Tracker No proof = no trust

List your sources + quotes + data (one per line) Missing proof list (auto-count from draft)

Use [ADD SOURCE] in your draft whenever you make a claim and you don’t yet have proof. Then fix these gaps after the drafting pass.

Avoid These

Common beginner drafting mistakes (and the fix)

×Mistake: no plan

“I’ll just start writing”

Fix: draft with your outline + a schedule. Finish first, polish later.

×Mistake: proof at end

Claims float alone

Fix: proof sits next to claims. Use [ADD SOURCE] when missing.

×Mistake: long paragraphs

Hard to scan

Fix: 2–4 line paragraphs, clear headings, bullets where helpful.

×Mistake: editing too early

Slow progress

Fix: draft ugly, then do one clarity pass at the end.

Before Process 5

Checklist: is your Draft v1 ready for editing?

Click to check. When done, you’re ready for Process 5 (Editing & Fact Check).

Hook done: first 8–12 lines state problem + promise.

All H2s drafted: every outline section has content.

Proof placed: most claims have proof lines nearby.

Gaps marked: missing proof marked as [ADD SOURCE].

Ending exists: checklist + CTA included.

Clarity pass done: simpler words, shorter sentences, less fluff.

Next: Say Continue and I’ll create Process 5/11: Editing & Fact-Check in the same connected style.