MC-Guide
Content Writing
Process 6: Visual & Design
This SOP named Pitching method is going to help you in your pitching process
This SOP will shows you, step by step, how a beginner can learn to pitch perfectly and follow up.
You will learn what information you should collect, how you can pitch and follow up.
Process 8: Editing & Fact-Check (Make It Editor-Ready)
Process 1 made your promise clear. Process 2 gave you sources. Process 3 gave structure. Process 6 gave proof. Process 7 produced Draft v1. Now you do the professional step: tighten the writing and verify the facts.
Editor trust = clarity + clean structure + verified claims.
What you’ll build in Process 8
You will create a Process 8 Edit Checklist + a Fact-Check Log. This makes your draft editor-friendly and protects you from corrections later.
Beginners edit for “style” first. Professionals edit for: promise → structure → clarity → proof → facts.
The beginner approach (6 editing blocks)
Do edits in the right order. That’s how you get fast and professional.
Does the draft match your Strategy Brief and Assigned negotiation?
- Read only the intro + headings.
- Ask: “Is this the same promise I pitched?”
- If not: rewrite intro or adjust headings.
Does each H2 do one job?
- Each H2 should answer one reader question.
- Remove repeated sections.
- Add a short takeaway line at the end of each section.
Make it easy to read fast
- Shorten sentences.
- Replace jargon with plain words.
- Use bullets for steps, options, lists.
Every important claim needs support
- If you wrote [ADD SOURCE], fix it now.
- Put proof near the claim (not at the end).
- Prefer primary sources and official docs.
Verify numbers, names, dates, and “always/never” claims
- Check spelling of people/companies/tools.
- Confirm dates and versions.
- Remove absolute language unless proven.
Make it submission-ready
- Clean headings and formatting.
- Strong ending checklist + CTA.
- Quick scan for typos and repeated words.
Edit & Fact-Check Builder (copy-paste checklist)
Paste your Draft v1. This tool helps you generate a clean “edit plan” and a fact-check log template.
Paste draft to generate edit plan…
Common beginner editing mistakes (and the fix)
Polishing sentences too early
Fix: confirm promise and structure first. Then polish.
Claims with no support
Fix: proof near claims. Replace big claims with verified ones.
“Always / never / best”
Fix: qualify or cite. Use “often,” “in many cases,” “for most.”
You can’t defend numbers later
Fix: keep a simple log: claim → source → date checked.
Checklist: is Draft v2 ready for submission formatting?
Click to check. When done, you’re ready for Process 6 (Formatting & Assets).