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Trend Analysis: Guide For Blogs [With Template]
Stay informed with Industry trends, helps in aligning your content and also improve monetization as audience gets attracted by trendy and updated things.
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How To Use Trend Analysis Template
Template image: Click on it to download template
Imagine writing a blog post about travel backpacks… after the trend has already passed.
No one’s searching for it anymore.
Or imagine missing a booming opportunity like smart luggage with built-in GPS because you didn’t notice it trending.
Trend analysis saves you from that.
It helps you:
Spot hot topics early.
Create content people are already searching for.
Discover new products you can promote or sell.
Stay relevant, competitive, and profitable.
Without good trend research, you’re basically blogging with a blindfold on.
Follow guide given below to learn process of Trend Analysis.
Download the template “Trend Analysis” from here, and then fill it as told in the guide below.
There are total 8 sections you have to complete and will take only 90 minutes. Scroll down or check Table of content given above to find When and Why should you use Trend Analysis.
🌟Important: We are going to take “Travel Accessories” as example niche to explain you how to use this trend analysis template. Let’s start 90-minutes 🕒 Trend Analysis.
Pro Tip: Collect all necessary resources (Bookmark it, download, buy or screenshot) before analysis, then start analysing ✅.
Step 1 — Follow Relevant Publications (News, Websites, Blogs)
What Are “Relevant Publications”?
Think of them like your early-warning radar.
Publications are sources that keep you updated on what’s happening now and what’s about to blow up.
For your Travel Accessories blog, relevant publications could include:
-
National news (New York Times, BBC Travel section).
-
Niche travel magazines (like Travel + Leisure, Condé Nast Traveler).
-
Tech blogs that cover gadgets (like The Verge, Wired).
Where to Find This Information Quickly
You don’t have to read the whole internet! Here’s how to find the good stuff fast:
-
Google News: Search “travel gadgets site:bbc.com” to find recent articles.
-
Feedly: Use this free app to gather your favorite travel and tech sources in one place.
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Substack: Search for independent newsletters about travel trends.
Example Table (For Your Template)
| Publication | Relevance to Blog | Frequency | Notes |
|---|---|---|---|
| Travel + Leisure | Features latest travel accessories and trends | Weekly | Great for spotting trending luggage types |
| Wired.com (Gadgets Section) | Tech gadgets for travelers | Weekly | Look for emerging “smart” travel gear |
| Conde Nast Traveler | Best new products for frequent flyers | Monthly | Great ideas for gift guides |
Important Tip:
If you can’t explain how a source could help you create a blog post, don’t list it.
Relevance matters more than quantity.
Step 2 — Join Industry Associations
Why Bother Joining?
Associations gather exclusive insights you can’t easily find elsewhere:
Original reports.
Data you can use.
Opportunities to meet other bloggers or brands.
For Travel Accessories bloggers, look for travel-focused or blogging industry groups.
How to Decide Which Ones Are Worth Paying For
Start with free ones.
Only pay if the group offers things like:
Market research reports.
Exclusive webinars.
Opportunities for collaborations or backlinks.
Example Table
| Association | Relevance | Membership Fee | Notes |
|---|---|---|---|
| International Travel Goods Association (ITGA) | Access to travel gear market reports | $75/year | Great product ideas |
| Professional Travel Bloggers Association | Networking with travel influencers | Free | Collaboration chances |
Action Tip:
Set a reminder on your phone to review memberships once a year so you don’t forget about them.
Step 3 — Monitor Bestselling Books & Top Blogs
Why Books and Blogs?
They show what people are already paying for — which often hints at bigger trends.
How to Find Them Fast
Go to Amazon → “Books” → “Best Sellers” → search for “Travel.”
Use tools like Ahrefs Content Explorer to find blogs writing about upcoming trends.
Check lists like “Top 100 Travel Blogs” on sites like Feedspot.
Example Table
| Book/Blog | Topic | Key Insight |
|---|---|---|
| “The Travel Gear Bible” (Amazon Best Seller) | Travel essentials guide | Growing demand for lightweight gear |
| Nomadic Matt (Blog) | Budget travel hacks | Readers love affordable gear suggestions |
How to Pull Useful Insights
Amazon Reviews: Read 4-star and 2-star reviews to see what people love and hate.
Blog Comments: Look for questions or repeated frustrations.
Save juicy quotes — they can inspire blog titles or product ideas!
Step 4 — Check Government and Institutional Data
What Kind of Data?
Official statistics show who’s traveling, what they buy, and what’s changing.
Where to Find It
U.S. Census Bureau → “Travel spending by age group.”
Eurostat → “Tourism statistics.”
University Reports → Search “[travel habits] site:.edu PDF” on Google.
Example Table
| Resource | Type of Data | Relevance |
|---|---|---|
| U.S. Census Bureau | Travel spending patterns | Shows if people are spending more on accessories |
| Local University Research Center | Tourism behavior study | Reveals emerging needs like sustainable products |
Pro Tip:
Government reports often include free charts you can reuse (just give proper credit!).
Step 5 — Learn from Tool Companies, Creators, and Hosting Providers
What to Ask
New feature rollouts (“What’s launching next?”).
Customer data insights (“Which travel gear is selling fastest?”).
This works especially if you affiliate with them!
Example Table
| Company | Insight Provided | Relevance |
|---|---|---|
| Shopify | Most popular travel gear stores by category | Spot hot product categories |
| Bluehost (Hosting) | Blog traffic benchmarks by industry | Know how your travel blog compares |
Action Tip:
Save all company contact emails in a spreadsheet for future collaborations or questions.
Step 6 — Subscribe to Newsletters and Trade Magazines
Why?
Newsletters filter trends for you.
You just have to open your inbox!
Where to Find Good Ones
Use a second Gmail just for newsletters.
Subscribe to both travel gear industry and blogging tips newsletters.
Example Table
| Newsletter/Periodical | Content Focus | Frequency |
|---|---|---|
| Travel Goods Showcase | New travel gear launches | Monthly |
| Creator Economy Newsletter | Blogging trends, viral formats | Weekly |
Shortcut:
Set one day per week (like Sunday) to review all your newsletters quickly.
Step 7 — Attend Industry Events and Trade Shows
Why?
Events are where trends are born and deals are made.
You don’t even have to leave your house — virtual summits count too!
Example Table
| Event Name | Date | Location | Key Takeaways |
|---|---|---|---|
| Outdoor Retailer Expo | June 2025 | Denver, CO | New travel backpacks & accessories |
| TravelCon (Virtual) | September 2025 | Online | Blog monetization workshops |
Pro Tip:
After any event, immediately write down 3 action steps you can apply to your blog.
Step 8 — Read Industry Journals and Magazines
Why?
Journals dig deeper than blogs.
They offer real research, not just opinions.
Example Table
| Journal/Magazine | Topic Focus | Relevance |
|---|---|---|
| Journal of Travel Research | Academic travel trends | Insight into long-term behavior shifts |
| Travel + Leisure Magazine | Luxury travel gear reviews | Product review inspiration |
Budget Tip:
Even reading summaries of journal articles can give you a huge advantage.
“When” Should You Use Trend Analysis Template
When Should You Use This Template?
1. Starting a New Blog: Kick off strong!
Use this template to spot hot new niches, popular topics, and hidden opportunities before you even write your first post.
Example: Discover the booming interest in AI content tools for a future-ready tech blog.
2. Planning Your Content Calendar: Don’t just post — post smart.
This template helps you find trending topics that will bring in more clicks, shares, and followers.
Example: Adding short-form videos to your blog because everyone’s loving quick, snackable content.
3. Noticing a Drop in Traffic or Income: It’s time for a course correction.
Use the template to quickly spot what’s changing in your audience’s habits — and what you should pivot to next.
Example: Shifting from long articles to podcast-style posts if that’s what your readers now prefer.
4. Updating How You Make Money: New monetization ideas?
Before you dive in, use this template to find fast-growing niches and better products or partners to maximize your earnings.
Example: Finding affiliate programs tied to trending products in your niche.
5. Doing Regular Blog Check-Ups: Stay ahead!
A quick review every few months with this template ensures your blog stays fresh, keeps growing, and meets your readers’ needs as the market shifts.
“Why” Should You Use Trend Analysis Template
Why Should You Use This Template?
1. Stay Ahead of the Competition:
Spot trends early and stay one step ahead. You’ll keep your blog relevant, exciting, and competitive in any niche.
2. Create Content Your Audience Actually Loves:
No more guesswork. Give your readers exactly what they want and watch your clicks, comments, and shares skyrocket.
3. Make More Money, Faster:
Use trend insights to focus on high-growth areas, land better affiliate deals, and boost your sponsored post income.
4. Save Time and Plan Smarter:
This template gives you a simple roadmap for planning content, so you spend less time thinking and more time growing.
5. Build a Strong Reputation:
When you consistently create trend-savvy content, you’ll be seen as an industry leader — someone readers and brands trust and follow.
